untangling_the_web

DID: 4046925
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"Mystery Hits"
I followed all these suggestions but I'm still getting hits that
seem completely unrelated to my query. Why? There are a
number of possible explanations:
1) You've included "stop" words that may be read as
wildcards.
2) You're the victim of misleading keywords, e.g., "Iutefisk"
was included as a metatag keyword by the St. Paul Star
Tribune because of its popularity in Minnesota to drive
traffic to the website.
3) You're the victim of "tiny words" (font so small as to be
invisible) or "hidden text" (text and background are the
same color) on a webpage, both of which are often treated
as spam by search engines.
4) The webpage may have changed between the time it was
indexed and today.
5) You're the victim of flawed search software.
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