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DOCID: 4046925<br />

UNCLASSIFIEOt'i1""6R 6l""nel,lcL l:JSE ONLY<br />

Google indexes <strong>the</strong> closed captioning and text descriptions of all <strong>the</strong> videos in its<br />

archive to facilitate search. Google Video search supports keyword and phrase<br />

searches. While GoogleVideo does not support search by source, it does offer <strong>the</strong><br />

option of searching by title. The correct syntax is [title:keyword]. Note that phrase<br />

searching does not work with <strong>the</strong> title: syntax.<br />

Google Video has several options for viewing or limiting results. Users can choose to<br />

view <strong>the</strong> results as a list or as a grid (<strong>the</strong> list provides more information while <strong>the</strong> grid<br />

shows a larger image of <strong>the</strong> video clip). There is also an option to limit <strong>the</strong> results by<br />

<strong>the</strong> length of <strong>the</strong> video-long (20+ minutes), medium (4-20 minutes), or short (up to<br />

4 minutes). Results can be sorted relevance, date, or title.<br />

Google explains how it ranks videos in terms of popularity: "We use algorithms to<br />

identify videos that are suddenly becoming popular, and <strong>the</strong>n rank <strong>the</strong>m based on<br />

how popular <strong>the</strong>y are-and how suddenly <strong>the</strong>y became popular. We've been using<br />

this list internally, and now it's ready to share with you, so check it out. Right now<br />

this feature highlights videos from close to 40 countries, including Argentina,<br />

Australia, Belgium, Brazil, Canada, Estonia, Finland, Greece, Hong Kong, India,<br />

Israel, Japan, South Korea, Mexico, and New Zealand, to name a few." (Jon<br />

Steinback, "Movers, Shakers, and Hoops on Video," Google Blog, June 9, 2006,<br />

http://googleblog.blogspot.com/2006/06/movers-shakers-and-hoops-on-video.html)<br />

The software required to view streaming video at Google Video is Macromedia Flash<br />

Player 7.0+. To view purchased and downloaded videos, users still must install<br />

Google's own Google Video Player, which has frustrated many users and infuriated<br />

o<strong>the</strong>rs. It will be interesting to watch Google Video's evolution as <strong>the</strong> site tries to<br />

move higher in online video popularity. closed captioning and text descriptions of all<br />

<strong>the</strong> videos in our archive for relevant results.<br />

Summary:<br />

~ Sources of video data: only news, entertainment, radio, podcasts hosted on<br />

Google servers.<br />

~ Video viewed: free streaming media uses Flash Player; purchased videos<br />

require Google Video Player.<br />

~ Search options: keyword & phrase searching; title: search; no search by<br />

source option.<br />

~ Sort options: sort by relevance, date, or title; view as List or Grid; limit results<br />

by length of video.<br />

~ Upload video? Yes.<br />

328 UNCLASSIFIEOiiFOFt Ol"'fllCIAL t1SE 6NLY

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