untangling_the_web

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DID: 4046925
UNCLASSIFIEDNFOR OFFl61AL l:ISE ONLY
After a telephone conference with Google's Marissa Mayer and the Google product
managers, search and Google expert John Battelle shared his comments, which I
think are excellent insights:
"While similar to Rollyo's innovative custom roll, the Google CSE adds the benefit
of allowing users to roll an unlimited number of sites together and display the
results on their own site, with personalized presentation. Someone on the call
described this as the fragmentation of search. The ability to build verticals will
allow experts to build specialized engines. But while the engines will be
individual, the collaborative element of tagging the domains encourages
communities of knowledge to create together. So while each will stand apart from
the amazing all-in-one answer box, the Custom Search will also allow a
thickening or deepening of intelligent tags in Co-op, which feeds the one box that
unites them all."
Not surprisingly, you must have a Google account to use this service. Also,
Google Custom Search includes AdSense sponsored links alongside search results,
but government sites, non-profits, and educational institutions are exempt from the
advertising requirement. To see the Google Custom Search in action, take a look at
Real Climate.org's internal search: Even better, check
out Customsearchguide, a directory of Google Custom Search Engines that others
have created but you can use. Here is an example of general science and
technology custom searches.
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General Science And Technology Search Forms
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