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untangling_the_web

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DID: 4046925<br />

UNCLASSIFIEDIiFOR OFFIGIAL USE ONLY<br />

Yahoo Search Builder<br />

http://builder.search.yahoo.com/<br />

Yahoo's custom search option requires registration and is very similar to o<strong>the</strong>rs<br />

create your own search sites. Rollyo predates <strong>the</strong> Yahoo Search Builder and also<br />

searches <strong>the</strong> Yahoo database, giving you a good idea of what you can do with this<br />

tool.<br />

Live Search Macros<br />

http://search.live.com/macros/default.aspx<br />

I discuss creating and finding search macros in <strong>the</strong> section devoted to Microsoft's<br />

Live Search.<br />

Alexa Web Search Platform<br />

http://<strong>web</strong>search.alexa.com/welcome.html<br />

What has been for many <strong>the</strong> holy grail of search is now a big step closer to reality.<br />

With little fanfare, Amazon's Alexa subsidiary announced in December 2005 that it<br />

was opening up its search tools and index to <strong>the</strong> world in a new project named <strong>the</strong><br />

Alexa Web Search Platform (AWSP)-and for a very modest price.<br />

According to its <strong>web</strong>site, 'The Alexa Web Search Platform provides public access to<br />

<strong>the</strong> vast <strong>web</strong> crawl collected by Alexa Internet. Users can search and process<br />

billions of documents and even create <strong>the</strong>ir own search engines using Alexa's<br />

search and publication tools. Alexa provides compute and storage resources that<br />

allow users to quickly process and store large amounts of <strong>web</strong> data. Users can view<br />

<strong>the</strong> results of <strong>the</strong>ir processes interactively, transfer <strong>the</strong> results to <strong>the</strong>ir home<br />

machine, or publish <strong>the</strong>m as a new <strong>web</strong> service."<br />

What exactly is Alexa offering to <strong>the</strong> user? In essence, Alexa gives <strong>the</strong> user, whe<strong>the</strong>r<br />

an individual or organization, access to <strong>the</strong> same kind of powerful technology used<br />

by Google, Yahoo, and Live Search. "Alexa spiders 4 billion to 5 billion pages a<br />

month and archives 1 terabyte of data a day. The new platform will allow developers<br />

to build <strong>the</strong>ir own search engines." The goal? To democratize <strong>web</strong> search by taking<br />

it out of <strong>the</strong> hands of giants like Google and putting it into <strong>the</strong> hands of literally<br />

anyone and everyone. The implications are enormous. And it appears it is a hit. In<br />

fact, within a very short time of its initial opening, Alexa had to cut off new<br />

applications temporarily because it was overloaded with customers wanting to sign<br />

up for <strong>the</strong> new service, but <strong>the</strong> site soon reopened registration.<br />

The Alexa Web Search Platform (AWSP) offers <strong>the</strong> user <strong>the</strong> capability to:<br />

UNCLASSIFIEDHFOR OFFICIAL USE ONLY 191

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