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untangling_the_web

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DOCID: 4046925<br />

UNCLA551FIEDNFQR QFFIGIAb bI&i QNbY<br />

<strong>the</strong> videos open at <strong>the</strong> Yahoo site, and you do not need to register to find and view<br />

<strong>the</strong> videos.<br />

Summarv:<br />

~ Sources of video data: searches wide variety of video sources across <strong>the</strong><br />

<strong>web</strong>, including user-submitted videos.<br />

~ Video viewed: at originating site using that site's default video player.<br />

~ Search options: keyword searching; + (must include), - (must exclude), and<br />

double quotes for a phrase; limit search to specific site [fromsite:domain];<br />

search by format, size, or length of video.<br />

~ Sort options: None; listed by relevance.<br />

~ Upload video? Yes.<br />

YouTube<br />

http://www.youtube.com/<br />

If you have heard of only one online video and video search site, it's probably<br />

YouTube, <strong>the</strong> most popular such site by far, garnering almost 43 percent of all visits<br />

to video <strong>web</strong>sites in mid-2006. 121 YouTube is currently serving 100 million videos per<br />

day, with more than 65,000 videos being uploaded daily.122 YouTube started as a<br />

personal video sharing site and opened to <strong>the</strong> public in February 2005. While o<strong>the</strong>r<br />

video sites try to mix commercial and homemade videos, individual users create<br />

almost everything at YouTube. However, because of YouTube's phenomenal<br />

success, some commercial enterprises have latched onto <strong>the</strong> site's popularity to<br />

promote <strong>the</strong>ir own products via videos. Most notably, YouTube now offers official<br />

movie trailers and promotion videos from established media companies.<br />

It came as a surprise to no one when Google bought YouTube in late 2006 (when<br />

Video replaced Froogle on <strong>the</strong> Google homepage, that was a pretty clear indication<br />

of Google's direction). But this is a gamble, possibly a big gamble. Not everyone has<br />

forgotten what happened to Napster; Mark Cuban, chairman of HDNet (among o<strong>the</strong>r<br />

things) says in his blog, "It will be interesting to see what happens next and what<br />

happens in <strong>the</strong> copyright world. I still think Google Lawyers will be a busy, busy<br />

bunch. I dont think you can sue Google into oblivion, but as o<strong>the</strong>rs have mentioned,<br />

if Google gets nailed one single time for copyright violation, <strong>the</strong>re are going to be<br />

121 "Hitwise Data Shows Overall Visits to Video Search Sites Up 164%," Hitwise Competitive<br />

Intelligence, 24 May 2006, <br />

(24 October 2006).<br />

122 YouTube Fact Sheet, YouTube.com, (24 October 2006).<br />

338 UNCLA551FIEDfiliOfit OlililelAt tJS~ O"'t'(

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