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DID: 4046925<br />

UNCLASSIFIEOJlIPQR QlPlPlSIAb b1Se QNbY<br />

Using <strong>the</strong> Internet to Research Companies<br />

One of <strong>the</strong> main issues researchers face when looking for information about<br />

companies is <strong>the</strong>re ei<strong>the</strong>r seems to be too much or too little available data. How is it<br />

possible to have both a superfluity and a paucity of information at <strong>the</strong> same time?<br />

When it comes to businesses, <strong>the</strong>re is too much data that is not useful<br />

(advertisements, sale's pitches, etc.) and too little of <strong>the</strong> kinds of data most<br />

researchers need (details about ownership, personnel, products, contracts, etc.).<br />

However, <strong>the</strong>re are some good starting points for researching companies on <strong>the</strong><br />

Internet, and I have put toge<strong>the</strong>r a set of tips and techniques to address this<br />

challenging topic.<br />

But what about using free Internet resources to research companies? Yes, it can be<br />

done with success and sometimes <strong>the</strong>re is information on <strong>the</strong> Internet that is not<br />

available anywhere else. What follows are some of <strong>the</strong> steps I recommend for<br />

researching companies on <strong>the</strong> Internet using only free and non-subscription<br />

resources. Those that require payment and/or registration are not discussed here.<br />

Company Research Guides & Tutorials<br />

Several sites have excellent online tutorials<br />

businesses.<br />

and guides for how to research<br />

Researching Businesses and Non-Profits on <strong>the</strong> Web<br />

http://www.ojr.org/ojr/technology/1028068074.php<br />

From <strong>the</strong> University of Sou<strong>the</strong>rn California's Online Journalism Review; heavily USoriented.<br />

Researching Companies Online<br />

http://www./earn<strong>web</strong>skills.com/company/<br />

Excellent tutorial that includes separate section on identifying international business<br />

resources.<br />

Virtual Business Information Center<br />

http://www.vbic.umd.edu/<br />

From <strong>the</strong> University of Maryland School of Business; offers a segment devoted to<br />

international business and specific countries.<br />

Virtual International Business and Economic Sources<br />

http://library.uncc.edu/display/?dept=reference&format=open&page=68<br />

From <strong>the</strong> University of North Carolina, Charlotte; <strong>the</strong> site's emphasis is entirely<br />

international.<br />

400 UNCLASSIFIEOiiFOR OFFICIAL USE ONLY

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