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untangling_the_web

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DOCID: 4046925<br />

UNCLASSIFIEDflFOR OFFl61AL blSE ONbY<br />

topic search is that you, and not some anonymous marketer, choose <strong>the</strong> sites you<br />

want to search. This "tool" (for want of a better word) is amazingly easy to use and<br />

powerful. As someone whose eyes glaze over at <strong>the</strong> mere sight of code, let me put<br />

this in "user" language. If you are familiar with Google's site: syntax, imagine being<br />

able to have a "canned" query that runs against up to 200 <strong>web</strong>sites of your own<br />

choosing and lets you run it whenever you like and use whatever keyword(s) you<br />

want at any time. The query on Google would look something like this:<br />

[keyword site:cnn.com OR site:dmoz.org OR site:amazon.com OR<br />

site:usatoday.com OR site:cia.gov (etc.)]<br />

The problem with Google is that multiple site/domain searches are cumbersome at<br />

best, and <strong>the</strong>y quickly run up against Google's 32-word limit. Enter Matt Wells and<br />

Gigablast. As <strong>the</strong> creator and sole proprietor of his own search engine, Matt has <strong>the</strong><br />

luxury of being able to add new options easily. I think CTS is his best innovation yet.<br />

Even if you are as HTML-averse as I am, this code is so easy to edit that it's a piece<br />

of cake. To make things even easier, I have done <strong>the</strong> basics for you. First, however,<br />

I highly recommend you read through <strong>the</strong> Gigablast pages below on <strong>the</strong> concepts<br />

behind CTS.<br />

Build Your Own Topic Search Engine of Custom Topic Search<br />

http://www.gigablast.com/byose.html<br />

http://www.gigablast.com/cts.html<br />

Now you're ready to take a look at, edit, and try <strong>the</strong> CTS. Copy and paste this HTML<br />

code into an application such as Notepad.<br />

<br />

Gigablast Custom Search<br />

<br />

<br />

Search News Websites<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

This is a bare bones version of <strong>the</strong> CTS code. Now you can play with <strong>the</strong> code and<br />

make it into your own custom topic search page. I should mention that I set <strong>the</strong> "site<br />

clustering" option to ON but you can<br />

reset it to OFF by changing 1 to O. Once you save as an HTML file, all you have to<br />

UNCLASSIFIEDIiFOR OFFIGIAb blSE ONbY 187

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