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DOClD: 4046925<br />

UNCLASSIFIEDHFOR OFFICIAl YS~ g~JbY<br />

unique to one engine. Only 2.6 percent of <strong>the</strong> results were shared by three<br />

search providers, and 11.4 percent were delivered by two search engines." 33<br />

I am not surprised by <strong>the</strong> results, although I doubt <strong>the</strong> lack of overlap is quite as<br />

significant as <strong>the</strong> study indicates. The researchers used a relatively small sample,<br />

<strong>the</strong>y only looked at <strong>the</strong> top ten results, <strong>the</strong>y included paid results, and-probably<br />

most significantly-Dogpile sponsored <strong>the</strong> study. If a study to test metasearch<br />

engine results compared to individual search engine results concludes that<br />

metasearch engines do a better job, it is hardly surprising (and not necessarily<br />

convincing).<br />

You can read <strong>the</strong> Doqpile/University of Pittsburgh and Penn State University study<br />

and take a look at Dogpile's "Compare Search Engines" page to see how <strong>the</strong><br />

comparison works.<br />

Dogpile's Compare Search Engines<br />

http://comparesearchengines.dogpile.com/<br />

"Different Engines, Different Results"<br />

http://comparesearchengines.dogpile.com/OverlapAnalysis.pdf<br />

Rule Four<br />

Use more than one search engine.<br />

All search engines have <strong>the</strong>ir own way of doing things, which means <strong>the</strong>re is no set<br />

of rules or guidelines that users can apply to <strong>the</strong>m all. It helps, however, to<br />

familiarize yourself with <strong>the</strong> kinds of features available so you will at least know what<br />

to look for.<br />

Often research involves <strong>the</strong> search for specific information: a telephone number,<br />

a name or title, a specific company or product, a piece of equipment, etc. Even<br />

researching a general subject may require a broader data set than a virtual library or<br />

subject guide offers if you need to find out as much as possible about a subject. For<br />

example, if I need to know everything available on <strong>the</strong> <strong>web</strong> about Mexico and<br />

NAFTA, I cannot limit myself to someone else's edited list. Besides, <strong>the</strong>re won't be<br />

33 Dogpile.com in collaboration with researchers from <strong>the</strong> University of Pittsburgh and Pennsylvania<br />

State University, "Different Engines , Different Results, A Research Study," July 2005,<br />

(14 November 2006). I have<br />

serious doubts about <strong>the</strong> accuracy of this claim, but <strong>the</strong> general conclusion of <strong>the</strong> study that <strong>the</strong>re is a<br />

lack of overlap among search engine results is valid, if exaggerated.<br />

44 UNCLASSIFIEDHFOR OFFICIAL l:JSE ONLY

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