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DID: 4046925<br />

UNCLASSIFIEDNFOR OFFlOIJ8tL l::JSE OP4L'f<br />

Also new for 2006 was a related search option: "For every Google Scholar search<br />

result, we try to automatically determine which articles in our repository are most<br />

closely related to it. You can see a list of <strong>the</strong>se articles by clicking <strong>the</strong> 'Related<br />

Articles' link that appears next to each result. The list of related articles is ranked<br />

primarily by how similar <strong>the</strong>se articles are to <strong>the</strong> original result, but also takes into<br />

account <strong>the</strong> relevance of each paper.'?'<br />

Peter Jacs6 has called Google Scholar's quality into question in his excellent and<br />

thorough analysis of Google Scholar's citation ability. Jacs6, Professor of Library<br />

and Information Science, University of Hawaii, concluded that "Google Scholar (GS)<br />

does a really horrible job matching cited and citing references.,,42 There are<br />

numerous o<strong>the</strong>r scholarly citation search options (CiteSeer, lSI Highly Cited, and<br />

Scirus) that, for now at least, are superior to Google Scholar.<br />

However, I would not count Google Scholar out in <strong>the</strong> long run. Google Scholar is<br />

yet ano<strong>the</strong>r example of what are called "vertical search engines," that is, search<br />

services that focus on indexing and searching specialized data sources. Vertical<br />

search has fundamentally. replaced <strong>the</strong> portal concept as a more targeted, less<br />

manpower-intensive, and more cost effective means of getting <strong>the</strong> right information<br />

to <strong>the</strong> right people at <strong>the</strong> right time.<br />

Google Scholar<br />

http://scholar.google.com/<br />

Advanced Google Scholar Search<br />

http://scholar.google.com/advanced scholar search<br />

Google Trends<br />

Google unveiled Google Trends in May 2006 and set a lot of people thinking about<br />

its potential utility. Google Trends is a new technology that lets users see how many<br />

searches have been performed on one to five terms and where those searches<br />

originate.<br />

"Google Trends analyzes a portion of Google <strong>web</strong> searches to compute how<br />

many searches have been done for <strong>the</strong> terms you enter relative to <strong>the</strong> total<br />

number of searches done on Google over time. We <strong>the</strong>n show you a graph with<br />

<strong>the</strong> results-our search-volume graph-plotted on a linear scale.<br />

41 Luiz Barroso, Distinguished Engineer, "Exploring <strong>the</strong> scholarly neighborhood," Google Blogspot,<br />

22 August 2006, <br />

(10 October 2006).<br />

42 Peter Jacs6, "Google Scholar and The Scientist," Peter Jacs6's Review Extras, October 2005,<br />

(31 October 2006).<br />

70 UNCLASSIFIEDhTOR OFFIOIAL l::JSE Ot~LY

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