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DID: 4046925<br />

UNCLASSIFIEDHFOR OFFlell8lL USE ONLY<br />

Despite all its limitations, I am intrigued by <strong>the</strong> potential this tool offers. For example,<br />

if I were looking back over <strong>the</strong> past couple of years for a very obscure term, I would<br />

definitely use Google Trends to see if I could discern anything useful from this data.<br />

Google Trends<br />

http://www.qooqle.com/trends<br />

Google Guides<br />

Did you know that Google publishes "a variety of reviewer's guides to selected<br />

Google products on <strong>the</strong> Google Press Center" designed for journalists who are<br />

reviewing <strong>the</strong>se products? However, <strong>the</strong> guides are very well done and include a lot<br />

of useful set-up and user instructions.<br />

Google Guides<br />

http://www.qooqle.com/press/quides.html<br />

'iriWeb Tip<br />

Everything isn't on <strong>the</strong> Internet<br />

(or it's not free)'<br />

Contrary to popular opinion, everything is not on <strong>the</strong> Internet. In<br />

fact, much of <strong>the</strong> kind of information you are used to working with<br />

is not and never will be on <strong>the</strong> Internet. Unrealistic expectations<br />

about <strong>the</strong> kinds of information you may find on <strong>the</strong> Internet can<br />

lead to frustration and wasted time and effort. A general rule of<br />

thumb: <strong>the</strong> more sensitive, rare, or expensive <strong>the</strong> information, <strong>the</strong><br />

less likely it is to be on <strong>the</strong> Internet. Also, much valuable data on<br />

<strong>the</strong> Internet requires payment.<br />

72<br />

UNCLASSIFIEDNFOR OFFlelAL tJSE ONL t

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