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Weblogs & RSS Feeds<br />

Weblogs (more often known simply as blogs) are <strong>web</strong> pages that are usually<br />

defined as online journals or diaries but can be many things. "Blog posts are like<br />

instant messages to <strong>the</strong> <strong>web</strong>. Many blogs are personal, 'what's on my mind' type<br />

musings. O<strong>the</strong>rs are collaborative efforts based on a specific topic or area of mutual<br />

interest. Some blogs are for play. Some are for work. Some are both.,,131 Blogs can<br />

be wonderful sources of news and information, or <strong>the</strong>y can be absolute schlock. I<br />

find blogs most useful as sources of rumors and opinions on particular topics or<br />

breaking news stories. Making blogs useful is tricky, but some of <strong>the</strong> best ways to<br />

access <strong>the</strong>m are via specialty blog search tools because many search engines do<br />

not offer blog-specific searches. The first major blog search tool was Daypop, an<br />

excellent news search engine that lets users limit a search to blogs or RSS feeds.<br />

Google has a separate blog search engine, Yahoo subsumes blog searches under<br />

its news search, and Live has a "feed" search.<br />

Many-in fact probably most-blogs make <strong>the</strong>ir content available in RSS. What is<br />

RSS? RSS stands ei<strong>the</strong>r for Rich Site Summary or RDF Site Summary (<strong>the</strong>re is<br />

some dispute about this). "RSS is an XML format for syndicating <strong>web</strong> content. A<br />

<strong>web</strong>site that wants to allow o<strong>the</strong>r sites to publish some of its content creates an RSS<br />

document and registers <strong>the</strong> document with an RSS publisher. A user that can read<br />

RSS-distributed content can use <strong>the</strong> content on a different site. Syndicated content<br />

includes such data as news feeds, events listings ... excerpts from discussion forums<br />

or even corporate lnformatlon."!" Look for <strong>the</strong> RSS/Atom feed icon ~ at <strong>web</strong>sites to<br />

subscribe to a feed.<br />

To add to <strong>the</strong> confusion, RSS is not <strong>the</strong> only format used for blogging and<br />

newsfeeds. The o<strong>the</strong>r major format is Atom. Here's a good explanation of <strong>the</strong><br />

difference:<br />

RSS/XMLlAtom are technologies, but syndication is a process. RSS and<br />

Atom are two flavors of what is more or less <strong>the</strong> same thing: a 'feed' which is<br />

a wrapper for pieces of regularly and sequentially-updated content, be <strong>the</strong>y<br />

news articles, <strong>web</strong>log posts, a series of photographs, and more. For <strong>the</strong><br />

purposes of this article, consider <strong>the</strong> terms interchangeable. XML is <strong>the</strong>'<br />

base technology both are built on, but that's almost totally irrelevant; <strong>the</strong><br />

131 "About Blogger," Blogger.com, (14 November 2006).<br />

132 "RSS," Webopedia, (14 November 2006).<br />

356 UNCLASSIFIEDli'FOR OFFICIAL l::.ISE ONLY

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