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DOCID: 4046925<br />

UNCLASSIFIE01lFOR OFFIOIAL l::JSE ONLY<br />

orange buttons are mislabeled, and should read 'RSS' or 'Atom' instead.<br />

Strange, but true. 133<br />

News aggregators (sometimes referred to as RSS aggregators) are programs<br />

designed to read XML formatted content, which is very popular in <strong>the</strong> blogging<br />

community. News aggregators retrieve RSS/Atom feeds and present <strong>the</strong>se feeds in<br />

an easy to read format. Bloggers and many news <strong>web</strong>sites use RSS/Atom feeds in<br />

XML format to publish information. Most news aggregators are downloadable<br />

programs that need to be installed on your computer, but some are implemented on<br />

<strong>web</strong>sites.<br />

There are now a number of RSS and blog search engines. Unfortunately, <strong>the</strong><br />

relationship between RSS feeds and blogs is not as clean and clear as one might<br />

hope. While RSS search engines get <strong>the</strong>ir content from RSS feeds and not from<br />

crawling <strong>the</strong> <strong>web</strong>, any type of <strong>web</strong>site can distribute content using RSS. This.means<br />

RSS search engines are searching more than just blogs. On <strong>the</strong> flip side, not every<br />

blog uses RSS to distribute its content, so some blogs are not searched by RSS<br />

search engines.<br />

So what exactly do blog search engines provide that traditional news search engines<br />

do not? What users often get from blogs are biased insights and opinions. For good<br />

or for ill, blogs are somewhere between newsgroups/chat rooms and true journalistic<br />

sites. Why use blog search engines? First, remember that traditional search engines<br />

are <strong>the</strong> least useful for news or date-sensitive information. News search tools are<br />

best for timely objective reporting. What blog search adds is diversified opinion<br />

(sometimes useful, sometimes not) on virtually every topic imaginable. Also, even<br />

good news search sites may index a limited number of sources whereas a good blog<br />

site may get news out faster and more efficiently. However, for a number of reasons,<br />

blog search engines' algorithms are not as good as general search engines'<br />

algorithms at weeding out spam, so you will probably have to wade through a lot<br />

of inappropriate and useless sites when using a blog search tool.<br />

The list of blog search engines seems to be growing weekly, but I expect some will<br />

fall by <strong>the</strong> wayside as o<strong>the</strong>rs become more popular. I recommend trying several of<br />

<strong>the</strong>se tools because you will probably get very different results. In late 2006 Google<br />

Blogsearch overtook Technorati as <strong>the</strong> most popular blog search site. Technorati<br />

offers a somewhat different approach. The concept behind Technorati is that it<br />

"watches" over 63 million <strong>web</strong>logs, analyzing who is linking to a blog, <strong>web</strong>site, or<br />

news article. By entering <strong>the</strong> uri of any blog, <strong>web</strong>site, or news article, users can see<br />

how many blogs link to it, which bloggers are linking to that page, and what <strong>the</strong>y are<br />

saying about it. In essence, Technorati is a very simple <strong>web</strong>site analysis tool that<br />

133 "What is RSS/XMLlAtom Syndication?" Mezzoblue.com,<br />

(14 November 2006).<br />

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