02.11.2014 Views

untangling_the_web

untangling_the_web

untangling_the_web

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

DOClD: 4046925<br />

UNCLASSIFIEDNFOR OFFl61AL \:lSe Q~lbY<br />

Please believe me when I tell you that <strong>the</strong>re is a remarkable lack of search engine<br />

overlap in general, and those differences become even more dramatic when we are<br />

focusing on international sites, terms, and non-English/non-Latin encoding.<br />

Interestingly, in <strong>the</strong> example above, Yahoo performs well, returning 37 hits for <strong>the</strong><br />

same query. The results for Yahoo and Yahoo Russia are virtually identical, which<br />

means <strong>the</strong>y are searching essentially <strong>the</strong> same database, while in general Google's<br />

local searches produce very different results. Yahoo offers its own version of an<br />

international page.<br />

Yahoo! International<br />

http://world.yahoo.com/<br />

Y ahoo! My V , hoo! M,.i1 M.akeVI youl home pag e<br />

""'It.7i.gr......., sign In<br />

.x.~ ~",,.)N " '" User? Sign Up<br />

International Yahoo!<br />

Ame,l~a.<br />

Argentina<br />

srazu<br />

Canada<br />

Canada en franp ,lS<br />

Mexico<br />

U.S.<br />

U.S. III Chinese<br />

"I Telemundo<br />

Asi

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!