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untangling_the_web

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DID: 4046925<br />

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Here's an interesting twist on link searching, that is, finding sites that link to a<br />

specific address. This search, which works with Yahoo and (to a lesser extent)<br />

Windows Live Search, finds pages that link to a specific domain or domains but<br />

not to ano<strong>the</strong>r specific domain or domains. An example would help. Let's say I<br />

start by finding <strong>the</strong> sites that link to <strong>the</strong> Iranian Ministry of Defense. Here is <strong>the</strong> query<br />

I would use:<br />

[Iinkdomain:mod.ir]<br />

In Yahoo this query returns 545 hits. Now, suppose I want to see which sites link to<br />

both <strong>the</strong> Iranian MOD and <strong>the</strong> Iranian Electronics Industries. I can do that easily with<br />

this query:<br />

[Iinkdomain:mod.ir linkdomain:ieimil.com]<br />

However, I see lots of sites that also link to <strong>the</strong> ever-present CIA World Factbook,<br />

which, while a wonderful resource, isn't want lwant, I would really like to see <strong>the</strong><br />

sites that link to both <strong>the</strong> Iranian MOD and lEI sites but not to <strong>the</strong> CIA Factbook. Can<br />

I do this? Sure:<br />

[Iinkdomain:mod.ir linkdomain:ieimil.com -linkdomain:cia.gov]<br />

While this technique has obvious applicability for search engine optimization ("who is<br />

linking to my competitors but not linking to me?"), I think it is worth knowing about<br />

because you may come up with some creative ways to use it. Just as an interesting<br />

example, try <strong>the</strong>se two queries in both Live Search and Yahoo. It's interesting to see<br />

what drops from <strong>the</strong> results' list on <strong>the</strong> second query.<br />

[Iinkdomain:cia.gov linkdomain:nsa.gov]<br />

[Iinkdomain:cia.gov linkdomain:nsa.gov -linkdomain:fbLgov]<br />

I believe you will consistently find that Yahoo! provides more results than Live<br />

Search for <strong>the</strong> linkdomain: searches. However, <strong>the</strong> results will vary, so it's worth<br />

using both search engines. Google does not offer a linkdomain: search, and its link:<br />

search has been hobbled.<br />

Yahoo Search<br />

Windows Live Search<br />

http://search.yahoo.com/<br />

http://www.live.com/<br />

Tip 10: Look Beyond Search Engines and <strong>the</strong> Web<br />

Search engines and directories index only a tiny portion of <strong>the</strong> Internet. With some<br />

notable exceptions, <strong>the</strong>y are basically designed to index <strong>web</strong> pages. A vast amount<br />

of data is stored, for example, in online databases, many of which are free and open<br />

to <strong>the</strong> public. They often contain information useful to researchers-phone<br />

UNCLASSIFIEDffIiO~OlililelAL USE OP4LY 427

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