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untangling_the_web

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DID: 4046925<br />

UNCLASSIFIEDItTeR eFFl6IAL USE m~LY<br />

Newspapers. Magazines. Journals. Newsgroups. 810gs<br />

There is a lot of hard news, opinion, and old-fashioned gossip on <strong>the</strong> Internet about<br />

companies and <strong>the</strong>ir goings-on ... new products, new partnerships, contracts,<br />

lawsuits, you name it. Disgruntled employees may post to newsgroups or publish<br />

blogs. In fact, people have been fired for leaking company secrets in blogs.<br />

Obviously, <strong>the</strong> validity of this information ranges from very high to scandalously<br />

poor, but in many cases researchers are piecing toge<strong>the</strong>r a monochrome jigsaw<br />

puzzle, so any bit of information may help.<br />

Press Releases<br />

These can be a great source of cutting edge information about companies. They<br />

want to make money and, if <strong>the</strong>y are public, sell stock, so <strong>the</strong>y love to tell <strong>the</strong> world<br />

of <strong>the</strong>ir successes. The two best ways to find press releases is using PRNewswire or<br />

going to <strong>the</strong> horse's mouth (<strong>the</strong> company <strong>web</strong>site-look for <strong>the</strong> magic words press<br />

releases on <strong>the</strong> home page). PRNewswire has improved its search and I especially<br />

recommend using <strong>the</strong> advanced search option. The PRNewswire site also lets you<br />

select a specific region or country, so it's easier to find international information here<br />

than at Yahoo.<br />

PRNewswire<br />

Yahoo Press Releases via PR Newswire<br />

http://www.prnewswire.com/<br />

http://biz.yahoo.com/prnews/<br />

How to Research a Specific Country<br />

In order to perform in-depth research on a particular country, it is a good idea to<br />

have numerous sites bookmarked as general starting places for country-specific<br />

Internet research. Some countries have a large <strong>web</strong> presence while o<strong>the</strong>rs, for all<br />

intents and purposes, are absent or have a very limited presence. For <strong>the</strong> latter<br />

category (countries such as North Korea or Burma) you will have to rely largely on<br />

"third party" sites, that is, <strong>web</strong>pages about <strong>the</strong> country. Be aware that expatriates,<br />

exiles, or dissidents with large axes to grind created many of <strong>the</strong>se. Third party<br />

country pages are usually most useful as sources for links to o<strong>the</strong>r <strong>web</strong>pages, and<br />

some are impressive in <strong>the</strong>ir size and complexity.<br />

My best advice in beginning to research a specific country is to try to find <strong>the</strong> most<br />

comprehensive country metasites, and this is not always easy. Good starting places<br />

are university area studies departments. Many of <strong>the</strong>se have country or regional<br />

UNCLASSIFIEDHFOR OFFl6IAL liseeNty 411

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