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untangling_the_web

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DID: 4046925<br />

UNCLA551FIEDJlFOR OFFIGIAL l:JSE m.LY<br />

Custom Search Engines<br />

This topic is new this year and expands upon <strong>the</strong> entries on Rollyo and Gigablast's<br />

Custom Topic Search from last year's edition. During 2006 <strong>the</strong>re was an explosion in<br />

<strong>the</strong> number of custom search engines, including entries from Google, Yahoo, and<br />

Live Search, so you know <strong>the</strong> powerhouses think this is worth a try. Whe<strong>the</strong>r this<br />

trend catches on remains to be seen.<br />

The phrase "custom search engine" is very misleading. None of <strong>the</strong>se sites permits<br />

users to create a new search engine. What each site does in its own way is to let<br />

users customize an existing search engine to search specific sites in specific ways<br />

and return results in a personalized fashion. Thus, a better name for <strong>the</strong>se services<br />

would be customizable searching, but that moniker is clearly unappealing. Just<br />

remember that you are not creating a new search engine any more than customizing<br />

a car is building a new automobile from <strong>the</strong> tires up.<br />

Most of <strong>the</strong> custom search sites operate on a simple principle: <strong>the</strong>y automate a long<br />

"site" search, e.g., <strong>the</strong> search is equivalent to [keyword(s) AND (site 1 OR site 2 OR<br />

site 3...0R site n)], where n stands for <strong>the</strong> maximum number of sites you are allowed<br />

to search.<br />

In short, <strong>the</strong> proliferation of customizable search means that companies, educational<br />

institutions, government agencies, and individuals can easily put <strong>the</strong> power of <strong>the</strong> big<br />

search engines such as Google, Yahoo, and Live Search with its search Macros to<br />

work creating tailored and specialized search services in a way that has never<br />

before been possible. Customizable search may be "<strong>the</strong> next big thing," and I<br />

believe it is one of <strong>the</strong> most positive examples of that vague but ubiquitous concept<br />

called Web 2.0.<br />

Gigablast's Custom Topic Search<br />

http://www.gigablast.com/cts.html<br />

Gigablast's Custom Topic Search was one of <strong>the</strong> first "create your own search<br />

engines" to appear, although Gigablast's creator Matt Wells never claimed it was<br />

anything o<strong>the</strong>r than a way to customize Gigablast. The beauty of <strong>the</strong> Gigablast CTS<br />

is that it requires no software installation but is very, very simple HTML code, so<br />

simple anyone can edit and understand it. No registration is required.<br />

Many of Gigablast's features were primarily designed for <strong>web</strong>masters instead of<br />

users, but this one is potentially valuable to both: "Build Your Own Topic Search<br />

Engine." Gigablast "allows you to create a list of up to 200 <strong>web</strong> sites (or subsites)<br />

and a search box that searches just those sites." Custom Topic Search even lets<br />

you decide if you want Gigablast to cluster <strong>the</strong> results for you. The concept behind<br />

186 UNCLA551FIEDNFOR eFFlelAL USE ONLY

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