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Respondents are also encouraged to give the first<br />

answer which occurs to them. But the first response<br />

may not be the most accurate and is unlikely to be<br />

the most considered; evidence is needed to back the<br />

contention that the first response is always the one<br />

with which psychologists and practitioners should work.<br />

The detractors also have reservations about some<br />

test items and cannot take others seriously. They point,<br />

for example, to item 65 in Vermunt’s ILS (see Section<br />

7.2) which reads: ‘The only aim of my studies is to enrich<br />

myself.’ The problem may be one of translation from<br />

the Dutch, but in English, the item could refer to either<br />

intellectual or financial enrichment and it is therefore<br />

ambiguous. Or they single out the item in Entwistle’s<br />

ASSIST (see Section 7.1) which reads: ‘When I look<br />

back, I sometimes wonder why I ever decided to come<br />

here.’ Doesn’t everyone think this at some stage in an<br />

undergraduate course?<br />

Others quote from the Dunn, Dunn and Price PEPS<br />

instrument (see Section 3.2), the final item of which<br />

is ‘I often wear a sweater or jacket indoors’. The answers<br />

from middle-class aesthetes in London, who prefer<br />

to keep their air-conditioning low to save energy, are<br />

treated in exactly the same way as those from the poor<br />

in Surgut in Siberia, who need to wear both sweaters<br />

and jackets indoors to keep themselves from freezing<br />

to death. What, ask the critics, has this got to do with<br />

<strong>learning</strong> and what sense does it make to ignore the<br />

socio-economic, cultural and even geographic context<br />

of the learner?<br />

Those who simply wish to send up the Dunn, Dunn<br />

and Price LSI for 6–18 year olds reveal that it contains<br />

such items as: ‘I like to do things with adults’; ‘I like<br />

to feel what I learn inside of me’; and ‘It is easy for me<br />

to remember what I learn when I feel it inside me.’ It is<br />

no surprise that some psychologists argue that criticism<br />

should not be directed at individual items and that one<br />

or two poor items out of 100 do not vitiate the whole<br />

instrument. Our response is that if a few items are<br />

risible, then the instrument may be treated with scorn.<br />

Other opponents object to the commercialisation<br />

of some of the leading tests, whose authors, when<br />

refuting criticism, are protecting more than their<br />

academic reputations. Rita Dunn, for example, insists<br />

that it is easy to implement her 22-element model,<br />

but that it is also necessary to be trained by her and<br />

her husband in a New York hotel. The training course<br />

in July 2003 cost $950 per person and lasted for<br />

7 days at a further outlay of $1384 for accommodation.<br />

The cost of training all 400,000 teachers in England<br />

in the Dunn methodology would clearly be expensive<br />

for the government, but lucrative for the Dunns.<br />

Some opponents question what they judge to be<br />

the unjustified prominence which is now accorded<br />

to <strong>learning</strong> <strong>styles</strong> by many practitioners. Surely,<br />

these academics argue, <strong>learning</strong> <strong>styles</strong> are only one<br />

of a host of influences on <strong>learning</strong> and are unlikely<br />

to be the most significant? They go further by<br />

requesting an answer to a question which they pose<br />

in the terms used by the <strong>learning</strong> style developers,<br />

namely: ‘What percentage of the variance in test<br />

scores is attributable to <strong>learning</strong> <strong>styles</strong>?’ The only<br />

direct answer to that question which we have found in<br />

the literature comes from Furnham, Jackson and Miller<br />

(1999), who study the relationship between, on the<br />

one hand, personality (Eysenck’s Personality Inventory)<br />

and <strong>learning</strong> style (Honey and Mumford’s LSQ);<br />

and on the other, ratings of the actual performance<br />

and development potential of 200+ telephone<br />

sales staff: ‘the percentage of variance explained by<br />

personality and <strong>learning</strong> <strong>styles</strong> together was only about<br />

8%’ (1999, 1120). The critics suggest that it is perhaps<br />

time that the <strong>learning</strong> style experts paid some attention<br />

to those factors responsible for the other 92%. 12<br />

12<br />

It has not been possible to answer the question ‘What proportion of the<br />

variance in achievement outcomes is attributable to <strong>learning</strong> style?’<br />

because we only found one reasonably relevant study – Furnham, Jackson<br />

and Miller (1999). There is a considerable body of research in which<br />

measures of prior achievement, ability, motivation and personality have<br />

been evaluated as predictors of university first-degree performance, but<br />

we have found none in which <strong>learning</strong> <strong>styles</strong> have been considered as well.<br />

Information about the prediction of <strong>learning</strong> outcomes in post-16 education<br />

and training outside higher education is relatively sparse, but again, there<br />

is no work in which <strong>learning</strong> <strong>styles</strong> have been compared with ability<br />

measures as predictors.<br />

In general, it can be said that no powerful predictors of <strong>learning</strong> in higher<br />

education have been identified by any researchers, since the proportion<br />

of variance accounted for in large-scale studies rarely exceeds 16%,<br />

no matter how many characteristics of learners are considered.<br />

There is one apparent exception to the above generalisation. Drysdale,<br />

Ross and Schulz (2001) carried out one of the largest predictive studies<br />

we have found in a university context, but in that study, only <strong>learning</strong> style<br />

was used as a predictor of first-year academic performance. The effect<br />

sizes were substantial for mathematics, science and technology subjects,<br />

with Gregorc’s ‘sequential style’ students outperforming those with<br />

a ‘random’ style. The reverse was true in fine arts, but no differences were<br />

found in the liberal arts or in nursing. This result is hard to understand,<br />

in view of the problems we have identified with Gregorc’s Style Delineator<br />

(see Section 3.1). We recommend that similar studies be carried out<br />

with a variety of <strong>learning</strong> style instruments, but adding in other predictors.<br />

The Herrmann and Jackson instruments (see Sections 6.3 and 5.3<br />

respectively) would be suitable for this purpose.

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