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LSRC reference Section 5<br />

page 54/55<br />

Figure 8<br />

Possible motivational<br />

style reversals in four<br />

experiential domains<br />

Need<br />

Style<br />

Need<br />

Style<br />

Achievement<br />

Serious<br />

Fitting in<br />

Conforming<br />

Means-ends domain<br />

Rules domain<br />

Fun<br />

Playful<br />

Freedom<br />

Challenging<br />

Need<br />

Style<br />

Power<br />

Competitive<br />

Transactions domain<br />

Love<br />

Affectionate<br />

Need<br />

Style<br />

Individuation<br />

Self-oriented<br />

Relationships domain<br />

Transcendence<br />

Other-oriented<br />

In terms of reversal theory, it is appropriate that each<br />

pole of a dimension should be rated separately, but<br />

if the poles are indeed opposites, one would expect<br />

this to be confirmed by factor analysis, with the polar<br />

opposites having positive and negative loadings on<br />

a particular factor. However, Apter, Mallows and Williams<br />

(1998) did not find this pattern with the main five<br />

dimensions, and only ‘optimism’ and ‘pessimism’<br />

items loaded in this way (positively and negatively) on<br />

a single factor. They did, however, find that with very few<br />

exceptions, all the items in a given sub-scale loaded<br />

on the same factor. The predicted association between<br />

the paratelic and arousal-seeking scales was found,<br />

but not the corresponding association between the<br />

telic and arousal-avoidance scales. In general, it cannot<br />

be said that factor analysis has shown the MSP to<br />

adequately measure the ‘binary oppositions’ on which<br />

reversal theory is built.<br />

There are other serious concerns as to whether the<br />

MSP does full justice to the theory on which it is<br />

based. It does not provide a measure of the frequency<br />

of reversals, nor does it indicate the extent of<br />

change. The method of calculating ‘salience’ is also<br />

questionable. A person who self-rates as ‘seldom<br />

conforming’ and ‘seldom challenging’ will gain a very<br />

low salience score, even though their thoughts may<br />

be filled with criticisms of society and the futility<br />

of trying to change it. The problem of assuming equal<br />

numerical intervals between ratings is illustrated by<br />

the fact that the same salience score will be obtained<br />

by someone who self-rates as ‘always conforming’<br />

and ‘never challenging’ as by someone who self-rates<br />

as ‘often conforming’ and ‘sometimes challenging’.<br />

So far as concurrent validity is concerned, Apter,<br />

Mallows and Williams (1998) report on two studies<br />

in which extraversion was found to be positively<br />

correlated with the paratelic, arousal-seeking and autic<br />

mastery sub-scales. Neuroticism was strongly related<br />

to pessimism, as well as (negatively) to the paratelic,<br />

arousal-seeking and alloic mastery sub-scales.<br />

All of these relationships are consistent with theory<br />

and everyday experience. We are all familiar with lively,<br />

cheerful extroverts who like to be in control of events<br />

and to dominate others, as well as with fearful, nervous<br />

people who are not much fun, avoid taking risks and are<br />

not good team players. It is, however, rather paradoxical<br />

that some of the ‘big five’ personality dimensions<br />

(neuroticism, extraversion, openness to experience,<br />

agreeableness and conscientiousness) are used<br />

to validate the MSP when reversal theory is intended<br />

to provide a challenge to trait theories.<br />

We conclude that better evidence in support of reversal<br />

theory is likely to come from process and observational<br />

reports of change over time, rather than from data<br />

collected through rating scales such as the MSP. We are<br />

unable to evaluate the Apter Team Contribution System<br />

(ATCS) and the Apter Work Impact System (AWIS),<br />

as there is, as yet, no published research about their<br />

construction and use.<br />

Implications for pedagogy<br />

The implications of reversal theory for <strong>learning</strong> have<br />

not been fully elaborated or widely researched, except<br />

in specialised fields such as sport and addiction.<br />

Nevertheless, the theory is intended to have wide<br />

application and to hold good across the lifespan<br />

and across cultures. Apter sees it as being relevant<br />

to groups and organisations as well as to individuals,<br />

and for this purpose, has set up a management<br />

consultancy, Apter International, with a website<br />

at www.apterinternational.com<br />

Achievement, motivation, boredom, frustration<br />

and satiation are concepts of considerable interest<br />

to educators. Other key concepts in reversal theory<br />

which are especially relevant in <strong>learning</strong> and instruction<br />

are those of arousal seeking, arousal avoidance and<br />

cognitive synergy (including aesthetic experience<br />

and humour).

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