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Learning <strong>styles</strong> in practice: labelling, vested<br />

interests and overblown claims<br />

The theorists warn of the dangers of labelling,<br />

whereby teachers come to view their students as<br />

being a certain type of learner, but despite this warning,<br />

many practitioners who use their instruments think<br />

in stereotypes and treat, for instance, vocational<br />

students as if they were all non-reflective activists.<br />

The literature is full of examples of practitioners<br />

and some theorists themselves referring to ‘globals<br />

and analytics’ (Brunner and Majewski 1990, 22),<br />

or ‘Quadrant Four learners’ (Kelley 1990, 38),<br />

or ‘integrated hemisphere thinkers’ (Toth and Farmer<br />

2000, 6). In a similar vein, Rita Dunn writes as<br />

follows: ‘It is fascinating that analytic and global<br />

youngsters appear to have different environmental<br />

and physiological needs’ (1990c, 226). Similarly,<br />

students begin to label themselves; for example,<br />

at a conference attended by one of the reviewers, an<br />

able student reflected – perhaps somewhat ironically –<br />

on using the Dunn and Dunn Productivity Environmental<br />

Preference Survey (PEPS): ‘I learned that I was a low<br />

auditory, kinaesthetic learner. So there’s no point<br />

in me reading a book or listening to anyone for more<br />

than a few minutes’. The temptation to classify,<br />

label and stereotype is clearly difficult to resist.<br />

Entwistle has repeatedly warned against describing<br />

students as ‘deep’ or ‘surface’ learners, but these<br />

warnings tend to be ignored when instruments move<br />

into mainstream use.<br />

Another tendency among some of the researchers<br />

whose work was reviewed earlier in this report<br />

has been ‘to rush prematurely into print and marketing<br />

with very early and preliminary indications of factor<br />

loadings based on one dataset’ (Curry 1990, 51).<br />

The field is bedevilled by vested interests because<br />

some of the leading developers of <strong>learning</strong> style<br />

instruments have themselves conducted the research<br />

into the psychometric properties of their own tests,<br />

which they are simultaneously offering for sale in<br />

the marketplace. We shall return later in this section<br />

to the need for critical, independent research which<br />

is insulated from the market.<br />

Moreover, the status of research in this field<br />

is not helped by the overblown claims of some<br />

of the developers and their enthusiastic devotees.<br />

For example, Carbo, the director of the National Reading<br />

Styles Institute in the US, claimed that when staff<br />

were trained for 4 or 5 days in ‘matching’ techniques,<br />

‘very often the results have been phenomenal, not<br />

just significant. We’ve had some gains of 10 times<br />

as high as students were achieving before’ (quoted by<br />

O’Neil 1990, 7). Rigorously conducted research, as we<br />

saw earlier, has experienced difficulty in establishing<br />

that matching produced significant, never mind<br />

phenomenal, gains. The commercial industry that has<br />

grown around particular models makes independent<br />

researchers think twice before publicly criticising either<br />

the shortcomings of the models or the hyperbolic<br />

claims made for them.<br />

These central features of the research field – the<br />

isolated research groups, the lack of theoretical<br />

coherence and of a common conceptual framework,<br />

the proliferating models and dichotomies, the dangers<br />

of labelling, the influence of vested interests and the<br />

disproportionate claims of supporters – have created<br />

conflict, complexity and confusion. They have also<br />

produced wariness and a growing disquiet among<br />

those academics and researchers who are interested<br />

in <strong>learning</strong>, but who have no direct personal<br />

or institutional interest in <strong>learning</strong> <strong>styles</strong>. After more<br />

than 30 years of research, no consensus has been<br />

reached about the most effective instrument for<br />

measuring <strong>learning</strong> <strong>styles</strong> and no agreement about<br />

the most appropriate pedagogical interventions.<br />

Nor are there any signs of the leading theorists coming<br />

together to address the central problems of their field.<br />

If left to itself, research into <strong>learning</strong> <strong>styles</strong> looks<br />

as if it will continue to produce more disorganised<br />

proliferation. A psychological version of Gresham’s Law<br />

is already in operation in that the bad publicity caused<br />

by unreliable and invalid instruments is turning those<br />

interested in improving the quality of <strong>learning</strong> away<br />

from the achievements of the more careful scholars<br />

in the field. As we argued in Section 8, the vacuum<br />

created by the absence of an agreed theory (or theories)<br />

of post-16 pedagogy, and by the lack of widespread<br />

understanding about <strong>learning</strong> has enabled those<br />

versions of ‘best practice’ produced by the DfES to<br />

gain prominence.

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