Undergraduate - Lee University

DEPARTMENT OF COMMUNICATION AND THE ARTS 149
become familiar with the computer and appropriate applications. Emphasis is then placed on
the preparation of camera-ready publication projects. There are no Communication prerequisites
for this course.
COM 327. ELECTRONIC BROADCAST MANAGEMENT
Three hours credit
A survey of the operational structure of the public, secular and Christian electronic
broadcasting industries. This course shall discuss the operation of radio, television, and cable
organizations at the local and national levels as it pertains to news, programming, and sales.
This course shall examine various aspects of management principles and theories relevant to
electronic media management of personnel programming, sales, and promotion.
Prerequisites: COM 201, COM 230.
COM 330. INTRODUCTION TO PUBLIC RELATIONS
Three hours credit
Introduction to public relations for profit and non-profit organizations, with emphasis on
analyzing organizational needs and relevant publics and practice with publicity techniques
utilizing various mass media. Prerequisites: COM 201, COM 202, COM 215, or consent of
the instructor.
COM 335. PUBLIC RELATIONS CASE STUDIES
Three hours credit
An investigation of public relations practice based on reviewing important case studies in
the field. Examples are used to demonstrate how public relations practitioners engage in
research, define objectives, develop programs, and conduct evaluation in a wide variety of situations.
Prerequisites: COM 330 or permission of instructor.
COM 340. PRINCIPLES OF ADVERTISING
Three hours credit
Advertising in society. Types and functions of advertising. fundamentals of broadcast and
publications advertising. Stress on communications aspects of advertising. Prerequisite:
COM 201.
COM 341. RHETORIC AND PUBLIC DISCOURSE
Three hours credit
The principles of argumentation and debate, analysis and discussion of current public
questions, briefing, inductive and deductive reasoning, strategy and refutation, debates.
Prerequisites: COM 201, COM 202, COM 211.
COM 351. SMALL GROUP COMMUNICATION
Three hours credit
Methods of procedure in committees, round-table discussions, lecture forums, symposiums,
panels, and other types of discussion. Prerequisites: COM 201, COM 202.
COM 352. ORGANIZATIONAL COMMUNICATION
Three hours credit
An introduction to the theory and practice of communication in organizations. Examines
organizational behavior from the standpoint of historical and contemporary theories along
with examples and case studies. Emphasis is placed on the role of communication in the
development and maintenance of organizational structures. Prerequisites: COM 201 and
COM 202, or permission of instructor.
COM 354. INTERCULTURAL COMMUNICATION
Three hours credit
A study of the relationship between communication and culture with emphasis on factors
affecting the processes and quality of interpersonal communication between those of differing
cultures and subcultures. There are no Communication prerequisites for this course.
COM 365. NEW TECHNOLOGIES AND SOCIETY
Three hours credit
A course designed to introduce students to new communication technologies and explore
the impact of the new technologies on our daily lives. New and developing interpersonal,
group, and mass communication technologies will be covered as well as the historical origins
of the new technologies. Prerequisites: COM 201, COM 202.
COM 370. BASIC TELEVISION PRODUCTION
Four hours credit
This course provides practical experience in studio television production and associated
skills with emphasis on “team” approaches. Topics to be covered include personnel functions,
equipment functions and the creative functions of visual programming. Prerequisites:
COM 201, COM 230, or permission of instructor. Limit 15 students per semester. Includes a
one-hour lab.
COM 380. AUDIO PRODUCTION
Four hours credit
A course designed to introduce the student to basic audio production skills, practices and
equipment. Emphasis will be placed on sound reinforcement and recording studio environments.
Prerequisites: COM 201, COM 202. Includes a one-hour lab.