Analiza mediului de afaceri - arott.ro

234Sustainable Development strategy of business environment from Dolj, Olt, Pleven, Vidin and Montana regionplayers at regional and micro-regional, such as McDonalds Europe replaces the cashiers with automaticmachines);• Promoting regional domestic products on the internal market (including <strong>de</strong>velopment of a coherentbranding and labeling);• Support the creation of multi-brand stores in which the producers of the region can sell their products.2. The entrepreneurship potential at local and regional level is encouraged andsupported, mainly among the younger generationJustification of the proposal:At regional level we see a relatively low percentage of small and medium enterprises comparing withthe national level (counties of Dolj and Olt held with approx. 4% of all enterprises registered at national levelin 2009Moreover, the Olt county level we i<strong>de</strong>ntified a low level of diversity especially in the tertiary sectordominated by commerce services.It is therefore necessary to support a sustained activity to help to stimulate and foster the entrepreneurialtalent. We consi<strong>de</strong>r activities that can provi<strong>de</strong> support and space for exchanging i<strong>de</strong>as, training and<strong>de</strong>velopment, training programs for managers and employees, offers free advice and facilitate contacts withbanks and potential partners. It is necessary to continue the support provi<strong>de</strong>d to potential entrepreneurs:• I<strong>de</strong>ntification and entrepreneurial skills testing,• Development of business plans,• Business training,• Information required for starting businessMoreover, it is necessary to distinguish between the concepts of management and entrepreneurshipand providing a<strong>de</strong>quate support of for enterprises and potential entrepreneurs at regional level. In a businessenvironment balanced we i<strong>de</strong>ntify a balance between entrepreneurship and support the management / forenterprises administration already created / existing.As regards the support for enterprises management already existing is necessary to provi<strong>de</strong> guidance andinformation to support management of the enterprise in his prediction, because of how it is carried forwardapproach and the conclusions reached following its <strong>de</strong>consolidation and prospects <strong>de</strong>pend <strong>de</strong>velopment of therespective enterprise.The forecasting function involves practicing skills and ability to use market research to substantiate thebusiness strategy, to forecast sales, production, employment, to <strong>de</strong>velop and periodically review the businessplanning document that summarizes the conception of future <strong>de</strong>velopment of enterprise.It is also necessary the capacity <strong>de</strong>velopment of forecasting at the level of potential entrepreneurs. As toinfluence the predictability (items related to law, public policy, the measures of support from local governmentstructures) at regional and / or micro-regional is relatively low (and mostly because of differences in legislationand systems between the two countries administrative) we i<strong>de</strong>ntify potential untapped entrepreneurial capacitybuilding to create business forecasting at local, micro-regional and regional levels.Universities at the level of region represent essential training centers in the system of innovation, bothby producing and attracting human capital necessary for innovation and <strong>de</strong>velopment. It is necessary to ensureentrepreneurial spirit also at the level of education centers in the region. Education and training curricula canpromote at regional level entrepreneurial culture by creating skills and attitu<strong>de</strong>s necessary for the creation andoperation of enterprises capable of innovation.Potential measures:• Ensure completion of current school curriculum subjects who are consi<strong>de</strong>ring entrepreneurship fromthe early age;• Support projects that apply the principles of territorial integration;• Specialization micro-regions to increase the complementarity of macro-regional level;• Studies to i<strong>de</strong>ntify strong regional brands and shaping the brand in the region;• Study of consumer profiles at regional level (that can generate critical mass trends in the types of products,services that meet i<strong>de</strong>ntified needs profile);• Education / information projects and educating consumers.3. Empowerment of local and regional partnerships in strategic planning and inpromoting of economic <strong>de</strong>velopment at the across bor<strong>de</strong>rs levelJustification of the proposal:Taking in consi<strong>de</strong>ration the size of business challenges at the region level and the need to recover as soonas possible the discrepancies compared to the other European countries, it is imperative to pool resources andsupport the business environment initiatives in the bor<strong>de</strong>r region. The fragmentation and competition approachusing existing resources will continue to <strong>de</strong>crease important <strong>de</strong>velopment opportunities of the region.Approach is nee<strong>de</strong>d to simplify how to support the business environment and to enable better coordinationof regional initiatives and instruments (especially financial ones) available.