Analiza mediului de afaceri - arott.ro

Sustainable Development strategy of business environment from Dolj, Olt, Pleven, Vidin and Montana region 243Detailed Communication ActivitiesDevelop visual i<strong>de</strong>ntity elements of the campaign to promote the Strategy and related promotional materials.Campaign to promote the visual i<strong>de</strong>ntity of the Strategy will be <strong>de</strong>signed to be consistent, all materialsare ma<strong>de</strong> ​from the same creative direction. Thus, with unit elements, materials will be ma<strong>de</strong> ​recognizable asbelonging to the same campaign.Develop and use of an interactive WebsiteBeing a tool that creates reputation in online media, the website will become the basic tool for the promotionof the Strategy and a “zone” location for all news about the activities implementation.Website promotionA proposed subtask is promoting the website itself through the use of printed materials in the project,and using alternative communication channels based on Internet usage. All the materials printed in the communicationactivities will mention the website address in <strong>de</strong>tail.In the same time, the link to the website <strong>de</strong>dicated to promoting the strategy will be ma<strong>de</strong> ​on thewebsites of partners involved in promoting and implementing the strategy (business support structures in theregion, County Councils, Regional Development Agency, county administrations chambers of commerce, etc. ).I<strong>de</strong>ntify examples of successful publishing and disseminationIt involves the i<strong>de</strong>ntification and promotion of interesting ways to solve the <strong>de</strong>velopment of business environmentat local and regionall level, these examples become an incentive for institutions and organizationsthat support business. Moreover, successful examples of some businesses from the region will generate interestfrom other companies to implement methods, solutions to similar principles. They will find the materials <strong>de</strong>velopedto promote communication of the Strategy - promotional websites and brochures.Monitoring of the Communication Plan ImplementationMonitoring of press and reportingLocal and media will always be read and will be ma<strong>de</strong> ​periodically reports on both the media coverageof their activities to promote strategies and quality of articles that make mention of the Strategy. This is acontinuing activity feedback for the entire campaign and not only communication media campaign.Quarterly reports will be <strong>de</strong>veloped for communication. They will indicate the number of materials producedand distributed, activities un<strong>de</strong>rtaken, number and target groups involved and the results compared toplan.Also, the website monitoring can provi<strong>de</strong> important information on how it is used by the public and itsrole in disseminating information. In addition to accounting for traffic websites, a question about the usefulnessof the site will be incorporated in all assessment tools used at the end of events organized to promote thestrategy. In addition, an online survey (web-based) could be used to monitor and evaluate the effectiveness ofthe communication campaign.Assessment of implementation of the communication planAt the end of the Strategy will be a session of approximately one day to:• Determine if the strategy objectives have been met and to what extent.• Assess the extent to which communication activities had the <strong>de</strong>sired impact• Extract the necessary lessons from experience, i<strong>de</strong>ntify ways to improve performance and make recommendationsfor future activities.The evaluation activities will analyze the final results of the campaign, namely: impact on target groups,the effect on public attitu<strong>de</strong>s to the proposed strategy.