Service-oriented - Die Schweizerische Post

quality. 98 percent of all A Mail and 98.3
percent of all B Mail letters reached their
destination on time. PostMail therefore
once again ranked among the leaders
in terms of punctuality in an international
comparison.
In 2006, PostMail installed the first 100
new, state-of-the-art, standardized postboxes.
The new model is to replace the
13 different types currently in existence,
and will offer greater security as well as
featuring a large information window.
Postbox locations will be reviewed together
with the municipalities. PostMail
attempts to ensure that postboxes are
situated at well-frequented, well-lit and
safe locations. All new models will be
installed by 2010.
PostMail continued its “Big things begin
with a letter” campaign, which included
TV advertising, ads in the Sunday papers
and business media, a scented letter for
Mother’s ay and a national competition
for creative letter ideas. The goal was
to increase the emotional value of actual
physical letters.
Innovative services
PostMail aims to generate new revenues
by expanding its existing services and
developing new and innovative services
that will benefit customers. In 2006,
these included the “ elivering dog food
campaign”, where postal carriers distributed
samples of Pedigree dog food to
interested dog owners. Tour operator
Hotelplan used the OnTime Mail service –
guaranteeing exact-day delivery of promotional
mailings – to reach customers
on a specified Saturday, thus increasing its
bookings by almost 50 percent.
PostMail proved innovative in the fields of
digital printing and electronic stamps
too, with its WebStamp product. Furthermore,
Swiss Post received official recognition
as a provider of certification
services. It can thus now offer its customers
a registered electronic letter service,
known as IncaMail. 2
REMA set to commence operations
PostMail is modernizing its letter processing
operations with the large-scale REMA
(Reengineering Mail Processing) project.
In 2006, ground was broken for the letter
centres in Härkingen and Eclépens. Refurbishment
works were concluded in
Zurich-Mülligen, and the letter centre will
go into operation in summer 2007. The
employees affected by job cuts as a result
of REMA will be assisted in their
search for a new position. Swiss Post aims
to find a solution for all employees.
Shaping change
In terms of delivery, nationwide campaigns
were conducted in 2006 to convey
the values of the mission statement to
postal carriers in a lighthearted way and
to show what a closely coordinated team
can achieve, even in unusual situations.
PostMail concluded its delivery service
group-building project in 2006. Through-
Annual Report Verantwortungsbewusst
| Service-oriented | Mail
out Switzerland, 6.100 postal carriers
carry out their daily work in 700 groups.
19
Outlook
2007 will be the year of REMA: Swiss Post
will begin operating the world’s most
modern sorting centre in Zurich-Mülligen.
The sub-centre in Gossau and the video
coding and returns processing centre in
Chur will also be inaugurated.
PostMail will introduce the new working
time model for the Move-it delivery service.
In future, the actual number of hours
worked will be entered using a scanner
and credited to the postal carriers’ annual
worktime accounts.
2 For more on digital printing, WebStamp and IncaMail, see the “Innovative”
chapter, page 36.
Read more online
www.swisspost.ch/ar2006links
4) Overview of Swiss Post’s universal services
5) Swiss Post’s basic service, terms and definitions
9) Swiss Post and attractive letter prices
99) Figures for the 2006 Annual Report
Key figures – Mail
Quality
2006 2005
Compliance with A Mail delivery times % of items 98.0 97.7
Compliance with B Mail delivery times
Customer satisfaction: business customers, parent
% of items 98.3 98.2
company
Market share
Index 76 74
Addressed items weighting over 100 g2 % – –
2 The letters market was only deregulated for items weighing over 100 g on 1 April 2006, which is why no market share is given for 2005.
No measurements have been made yet for 2006.
Additional key figures are set out in the table of figures ( 99)