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Service-oriented - Die Schweizerische Post

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“ Addressed bulk mailings are<br />

part of our core business.”<br />

Patrice Gard<br />

Head of Business Mail, <strong>Post</strong>Mail, Berne<br />

Digital printing:<br />

up-to-date everywhere<br />

<strong>Post</strong>Mail launched digital printing in 2006.<br />

This means that, even where great distances<br />

are involved, domestic and<br />

foreign newspapers reach their readers<br />

on the date of publication, in the original<br />

format and printed on newsprint.<br />

One of the most modern digital printing<br />

machines is located in Merenschwand<br />

in Canton Aargau. The central location<br />

means that newspapers can be rapidly<br />

delivered to a wider area. Since September<br />

2006, each issue of Switzerland’s<br />

French-language business newspaper<br />

“L’AGEFI” has been delivered to 300 subscribers<br />

in Ticino on the publication date.<br />

igital printing combines the latest digital<br />

printing technology with the core competencies<br />

of <strong>Post</strong>Mail: the largest distribution<br />

network in Switzerland along with knowhow<br />

and experience when it comes to the<br />

daily delivery of print media. igital printing<br />

is an efficient solution not only for the<br />

delivery of Swiss newspapers in remote<br />

regions but also for getting foreign newspapers<br />

to their readers on the date of<br />

publication. With the “offset look and<br />

feel” digital printing method, newspapers<br />

can now be printed which are every bit as<br />

good as newspapers produced using offset<br />

rotary printing: original paper, original<br />

format, best print quality, multiple colours<br />

As the unit prices remain constant, the<br />

process is therefore especially suitable for<br />

small print runs. It is also ideal for daily<br />

papers that want to make their current<br />

edition immediately available – no matter<br />

where in the world the readers are12 .<br />

www.postmail.ch<br />

Key figures – Innovative 2006 2005<br />

<strong>Post</strong>Mail Share of new products as a % 1 1.32 0.99<br />

Swiss <strong>Post</strong> International Share of new products as a % 1 3.43 2.90<br />

<strong>Post</strong>Finance Share of new products as a % 1 4.40 2.88<br />

Logistics services Share of new products as a % 1 2.58 2.75<br />

<strong>Post</strong>Bus AG Share of new products as a % 1 0.00 0.00<br />

<strong>Post</strong> Office Network Share of new products as a % 1 3.61 1.10<br />

1 Share of net sales from new products launched in the past four years in terms of net sales for the unit<br />

Additional key figures are set out in the table of figures. ( 99)<br />

Annual Verantwortungsbewusst<br />

Report | Innovative<br />

39<br />

The export module of Swiss <strong>Post</strong> GLS:<br />

mailing parcels is almost automated<br />

With the software developed by the Swiss<br />

<strong>Post</strong> subsidiary GLS and scales manufacturer<br />

Mettler Toledo, mailing parcels<br />

abroad is almost an automated process.<br />

The program, which is installed in the<br />

company’s mailing line, imports the order<br />

information from the ERP system (enterprise<br />

resource planning), weighs the<br />

parcels, creates and prints all the different<br />

barcode labels, creates packing and dispatch<br />

lists, which are made available to the<br />

ERP system, and transmits all the parcel<br />

data to the GLS system before the parcels<br />

are physically mailed. Items being mailed<br />

to other countries in Europe can thus<br />

be sent just as quickly and transparently as<br />

domestic items. Customers can track the<br />

location of their parcel at all times.

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