Service-oriented - Die Schweizerische Post

dropped from 9.2 million in 2005 to
8 million at end-2006. Sales will stabilize
at this high level in the next few years.
In this situation, Philately will continue to
focus on its core business – the sale of
philatelic products. It aims to retain existing
customers in Switzerland and gain
new ones abroad with stamps characterized
by innovation, quality and creativity
and which convey an emotional message.
Philately will build up a mail-order service
as a new area of business. The business
unit will benefit from the high value
of the stamp, which can be transferred to
the articles which are manufactured
largely in Switzerland and are of excellent
quality.
Philately again generated a good operating
result of twelve million francs. The
decline of two million francs compared
with 2005 was due to the change in the
cost structure in the mail-order business
area, which got off to a promising start
with over 200 articles and revenues of 1.0
million francs. Sales at the online shop 8
went up from 4.1 to 7.2 million francs. 9
Superior stamps
In 2006, the anniversary stamps commemorating
the centenaries of PostBus, BLS and
the Simplon Tunnel were all very popular.
Philately launched a four-year series featuring
international artists who will present
their views of Switzerland on stamps. imitri
the clown continued the series of
“Prominent individuals in Switzerland designing
stamps” with his letters juggler.
The special stamp marking the new UN
Human Rights Council, based in Geneva,
was a spontaneous achievement accomplished
in record time. The panorama
stamp featuring the “Eiger-Mönch-Jungfrau”
hung above the Parliament Building
in Berne on a fabric banner for six weeks.
Outlook
In 2007 too, Philately will issue artistic
and innovative stamps that recall current
events. There are plans to greatly expand
the range in the mail-order business.
Annual Report | Service-oriented Verantwortungsbewusst | Philately 31
8 www.post.ch/philashop
9 The figures for Philately are set out in the segment report under
“other”, see p. 108.
Read more online
www.swisspost.ch/ar2006links
99) Figures for the 2006 Annual Report