Service-oriented - Die Schweizerische Post

The survey results confirm that employees
take an interest in the company’s development
and want to contribute to its
success. With these values Swiss Post is
again one of the leaders in a comparison
with other companies.
The Swiss Post brand
The Swiss Post brand is one of the best
known in Switzerland. It is perceived as
distinctly friendly and trustworthy and
stands for our vision, which can be summarized
in one sentence: “Swiss Post –
the backbone of the basic service – generates
value and acts in a socially
responsible manner.” It thus expresses
our core values: credible, entrepreneurial
and cooperative. We nurture and develop
the Swiss Post brand with great care as
one of our most important and valuable
assets.
Thanks to systematic brand management
we were also able to steadily increase the
monetary value of our brand in the past
few years. The value of all postal brands
has risen by an additional twelve percent
to over half a billion francs compared with
2005. The “Swiss Post” core brand accounts
for around 70 percent of this figure,
while the four flagship brands PostFinance,
PostBus, PostLogistics and PostMail
contribute around 30 percent. The strong
Swiss Post brand enables the company,
with its flagship brands and the innovative
force and dynamism they symbolize, to
stand out from its competitors. At the
same time, the closeness of the flagship
brands to the core brand shows that Swiss
Post’s future is as a single company.
Value orientation among
management
One of the key goals of Swiss Post management
is to increase the company value.
This will give us the necessary scope
to implement our vision of an efficient
and socially responsible Swiss Post.
Value-oriented management ensures that
the invested capital is earned back and
that we generate a rate of return that at
least covers the capital costs. Moreover,
our entrepreneurial measures are assessed
in terms of their contribution to the company’s
value. This applies to the organization
of procurement processes as well
as to the planning of procedures or the
establishment of distribution strategies.
Boosting efficiency and performance are
thus long-term tasks of good business
management.
The contribution to the company’s value is
measured in terms of value added (VA).
VA is an absolute figure (millions of francs)
and indicates how much value added the
company as a whole or a specific unit
generates. 14 Value added is created if the
operating result, adjusted for taxes, exceeds
the interest levied on the invested
capital. Besides the income statement
Annual Verantwortungsbewusst
Report | Prudent
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(operating result), this method takes both
risks (capital costs) and capital invested
(net invested capital) into account.
The value added for the entire company is
included as a key figure in the calculation
of the variable performance component
of management remuneration. Management
is thus motivated to think and act
systematically in accordance with genuine,
long-term value generation.
Resource and energy efficiency
In view of the high energy and commodity
prices and the future CO2 tax, prudent
use of resources, particularly energy, is a
key success factor for the company’s profitable
development.
In 2006 we were able to reduce consumption
of heat, fuel and electricity by
6.3 percent at the end-use energy level
and by 8.1 percent at the primary energy
level compared with 2000. At the same
time, we increased the share of renewable
energies in our total energy consumption
to 7.9 and 8.9 percent respectively.
Our environmental strategy ( 19) is
based on four main thrusts: reducing
costs, minimizing risk, creating market
opportunities and consolidating an
ecological corporate culture, which also
improves our opportunities on the labour
market.
“ Competition for the best
people will be even fiercer
in future.”
Yves-André Jeandupeux
Head of Human Resources, Swiss Post, Berne