Service-oriented - Die Schweizerische Post

60 Annual Geschäftsbericht Report | Responsible 2006
national collection days for earthquakes
on Java in May and reactivated the joint
account for children who are victims of
war.
Sponsorship
Swiss Post engages in a wide range of
sports and cultural sponsorship activities.
A key factor in agreeing to a sponsorship
is not only the benefit we derive, i.e.
the presence, but the reputation associated
with the sponsorship. It must represent
characteristics such as ambitious,
versatile and trustworthy and convey our
core values “entrepreneurial”, “credible”
and “cooperative”. The Group’s sponsorship
budget came to around 19 million
francs in 2006.
In terms of sports sponsorship, Swiss Post
focused on running, as in 2005.
It supported Swiss Runners, the umbrella
organization of the 24 main and biggest
races in Switzerland – such as the Grand
Prix in Berne, the Murtenlauf race, the
Lausanne Marathon and the New Year’s
Eve race in Zurich. Moreover, Swiss Post
also promoted most events directly. As in
the previous year, the Swiss Post Cup was
conducted in cooperation with the Athletics
Association and Swiss Runners. Its
goal is to promote Switzerland’s top runners
and running as a popular sport.
Swiss Post’s commitment to running also
serves to motivate its employees. In 2006
they benefited from over 2,000 free entrances
to races and running seminars for
everyone.
PostFinance is the principal sponsor of
the Swiss ice hockey association and the
national leagues, and promotes young
talent through the ongoing “Top Scorer”
project. PostFinance was also the principal
sponsor of the successful Swiss orienteering
national team and on top of this
showed its commitment to encouraging
young people to take up running in the
school project “sCOOL”.
In the field of cultural sponsorship, PostFinance
is involved in the biggest music
festival in Switzerland and for eleven
years it has organized a separate series of
classical music concerts, the PostFinance
Classics.