Service-oriented - Die Schweizerische Post

PostLogistics:
a clever buyer for third parties
The idea is beautifully simple: PostLogistics
bundles orders from several retailers
and can thus purchase at preferential
rates for wholesalers from the consumer
goods group Procter & Gamble and position
itself as the leading innovative logistics
services provider in Switzerland.
It goes without saying that this system
only makes sense if PostLogistics does
not siphon off a margin. Revenues are
generated not on the resale but with the
logistics. The affiliated retailers can also
make use of a number of other services
at the central warehouse in Muttenz to
which P&G delivers all the merchandise:
labelling goods, affixing price labels,
bundling special offers, etc. PostLogistics
fulfils individual wishes right up to the
point where the retailers only have to
place the goods on their shelves. P&G
can offer its customers better service.
Although there is an additional interface
between the manufacturer and the retailer,
P&G still has full control of its
brand policy. It is responsible for handling
follow-up supplies and for maintaining
inventories at the Muttenz warehouse.
PostLogistics also supplies all the relevant
data such as customer-specific sales and
quantities, inventories and special-offer
data. The solution, which was launched
in April 2006, has paid off for all the
partners involved. P&G is thus relieved of
administrative and logistical tasks, the
retailers benefit from higher margins and
simpler order procedures, while PostLogistics
consolidates its position as the
leading provider of innovative logistics
services
www.postlogistics.ch
10 See also the “Service-oriented, Group” chapter, page 12.
11 For more on ideas and knowledge management, see
the “Prudent” chapter, page 42.
12 See also the “Service-oriented, PostMail” chapter, page 18.
13 To read more about the strategy of PostFinance, see
the “Service-oriented, financial services” chapter, page 20.
Read more online
www.swisspost.ch/ar2006links
99) Figures for the 2006 Annual Report
Annual Verantwortungsbewusst
Report | Innovative
41