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2011 Key Performance Indicators
In 2011, the Tourism NKEA had a GNI target of RM40.7 billion and 55,600 new jobs. Each EPP within the NKEA had
unique KPIs designed to assist performance achievement and a stringent weekly monitoring process to ensure
proper performance tracking. The targets and achievements of each of these EPPs are summarised in Exhibit 6.2.
Exhibit 6.2
NKEA Tourism KPI (Quantitative)
No. KPI Target (FY) Actual
(YTD)
Achievement
Method 1 Method 2 Method 3
% %
EPP #1 Percentage of shopping spend 29% 32% 110% 100% 1.0
Total Tourist Spend per Arrival
(RM per tourist)
694 736.5 106% 100% 1.0
EPP #2 Retail revenue per sq ft (RM/square feet) 1,732 1,762 102% 100% 1.0
Length of covered walkways (meters) 1,350 1,350 100% 100% 1.0
EPP #3 Percentage of completion of construction
of Johor Premium Outlets
EPP #4 Upgrade of sites to meet Malaysia Mega
Biodiversity Hub certified standards
EPP #5 Percentage of pre-booking received for
beachfront & golf course villas
EPP #6 Passenger Sea Ports Infrastructure
and Cruise Tourism Blueprint
EPP #7 Total revenue from international events
(RM mil) (per cent increase)
100 % 100% 100% 100% 1.0
5 98% 98% 98% 0.5
40% 43.90% 110% 100% 1.0
Formulation of a
Cruise and Ferry
Integrated SeaportInfrastructure
Blueprint
for Malaysia
Blueprint
completed
100% 100% 1.0
519 845 163% 100% 1.0
EPP #8 Establish entertainment zones 1 1 100% 100% 1.0
EPP #9 Revenue generated from spas (RM mil) 20.74 20.7 100% 100% 0.5
Revenue generated from golf tourism
(RM mil)
EPP #10 Number of events secured
(with minimum size of 650 delegates)
NKEA: Tourism Overview
249.50 286 115% 100% 1.0
20 49 245% 100% 1.0
Percentage of business travelers/arrivals 5.24% 5.20% 99% 99% 0.5
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