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EPP 7 Targeting More International Events
Hosting major international events is an
important platform to promote Malaysia
as a travel destination. Towards this
end, existing returning events will be
repackaged and reclustered in order
to boost the number of spectators.
Meanwhile, the efforts to attract more
international shows and campaigns will be
intensified.
Achievements
International Events Unit
A dedicated International Events Unit
(IEU) under the Malaysian Convention
and Exhibition Bureau (MyCEB) was set
up in January 2011 to identify and bid for
international events, develop homegrown
events and produce clusters of smaller
shows around major international events.
In 2011, IEU supported the development
of several homegrown and home
hosted events and produced event
clusters which were promoted by
Tourism Malaysia and event organizers
nationwide. To track the impact of
international events in Malaysia,
IEU developed an Events Tracking
As Kuala Lumpur attracts more visitors,
a vibrant entertainment industry is an
integral part of its livability, requiring
the need for Dedicated Entertainment
Zones (DEZ).
Achievements
The Kuala Lumpur City Hall (DBKL)
has agreed, on a case by case basis,
to allow extended operating hours to
premises that comply fully with the DEZ
requirements. Applicants need to ensure
that their premises fulfill sound-proofing
requirements as defined by the local
authority’s building codes; adequate
transport accessibility; and offer adequate
private security to ensure public safety in
the surrounding areas.
Mechanism to track international and
domestic tourist expenditure generated
from events hosted, as well as monitor
the number of spectators attending
events. This mechanism will be ready
for implementation by event organizers
in 2012.
Repackaging F1 and MotoGP
In an effort to boost the number of
spectators to the Formula 1 (F1) and
the MotoGP Race in Malaysia, Sepang
International Circuit (SIC) repackaged the
2011 events for overseas promotions. As a
result of these efforts, F1 in 2011 recorded
a 6.5 per cent increase of spectatorship
from 2010 while MotoGP 2011 recorded a
22 per cent increase.
F1 in 2011 recorded a 6.5 per cent increase of spectatorship from 2010
Amendments to the PUSPAL
Guidelines
The Guidelines for the Application of
Filming and Foreign Artists (PUSPAL)
was amended to further facilitate the
hosting of international events in Malaysia.
These amendments can be found on the
website of the Ministry of Information,
Communication and Culture (KPKK)
(www.kpkk.gov.my).
Moving Forward
IEU will continue to assist event organizers
to secure bids and to cluster events around
major international events in Malaysia.
EPP 8 Establishing Dedicated Entertainment Zones
Dedicated Entertainment Zones will improve the
vibrance of Kuala Lumpur
DEZs have been designated in nonresidential
areas only and must be
located at least 100 metres away from any
residential area and/or site of a house of
worship.
In 2011, Zouk Club was established as a
DEZ in Kuala Lumpur.
Moving Forward
NKEA: Tourism EPP 5 – EPP 8
The Ministry of Tourism will continue to
facilitate discussions between potential
entertainment premises and their respective
local councils for the establishment of
additional DEZs around the country.
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