Download PDF - ETP - Pemandu
Download PDF - ETP - Pemandu
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<strong>ETP</strong> ANNUAL REPORT 2011<br />
EPP 7<br />
Developing a Virtual Mall<br />
With market trends in high-income nations gravitating towards<br />
Internet-based retail, Malaysia’s retail industry can no longer just<br />
rely on physical promotion and marketing campaign activity.<br />
Higher disposable incomes, better broadband services and a<br />
growing demand for online services underpins this EPP’s target<br />
of developing a virtual mall to fill the online void for local virtual<br />
retail and hypermarket malls.<br />
A virtual mall will enable local small and medium enterprises<br />
(SMEs) as well as large and medium size retailers to distribute<br />
their products and services online. Participating retailers, SMEs<br />
and service providers are able to leverage on shared resources at<br />
a minimum cost. The shared resources include the e-platform for<br />
system application and services to be developed using the cloud<br />
computing concept.<br />
Achievements<br />
Since 2011, Doorstep Retails Sdn Bhd and Koperasi Jiwa Sdn Bhd<br />
have been working towards the expansion of their online portal<br />
to fit the requirement to provide Malaysians a wide range of<br />
products from lifestyle to groceries – replicating the physical brick<br />
and mortar hypermarket.<br />
Addressing the issue of rising living costs, doorstep.com.my<br />
extended their product offering to include 1Malaysia products,<br />
making it available within the Klang Valley which was otherwise<br />
only available at the limited Kedai Rakyat 1Malaysia shops.<br />
Doorstep is currently in discussions with potential partners to<br />
extend its delivery services nationwide.<br />
A screen shot of the virtual mall<br />
80<br />
Doorstep delivery vans to deliver goods ordered online<br />
As for Koperasi Jiwa, discussions with other co-operatives are<br />
currently on-going as part of its marketing effort to promote<br />
online sales of co-operatives’ products and services via Koperasi<br />
Jiwa’s portal. Recruitment of participating SMEs and retailers are<br />
also in progress.<br />
Moving Forward<br />
The virtual mall is expected to be fully implemented nationwide<br />
in 2012. By 2020, with private investment of around RM1.3 billion,<br />
this EPP will contribute RM0.8 billion to GNI and create 6,630 jobs.
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