Download PDF - ETP - Pemandu

ETP ANNUAL REPORT 2011
To become a world top-20 liveable city, Kuala Lumpur needs to
significantly increase its green space. Today, the amount of green
space per person in the city centre is only 11 square metres, which
falls behind other leading liveable cities. Vancouver, for example,
has 22 square metres of green space per person.
The target of 100,000 trees by 2020 emphasizes on large coverage
trees to create the look and feel of green corridors. Greening
the city will improve liveability by creating a more comfortable
living environment and providing spaces for healthy recreational
activities. Most importantly, it creates a sustainable environment
by reducing inner city temperature and greenhouse gases.
Achievements
The Kuala Lumpur City Hall (DBKL) has planted 31,447 trees,
exceeding the 2011 target. The trees planted to date have the
potential to cover up to 668,000 square feet of shaded areas
throughout Kuala Lumpur. The Greener KL initiative also invites
private participation in its efforts to green the city and has also
exceeded the target of 5,000 trees funded by private sector in 2011.
Creating Iconic Places and Attractions
Greater KL/KV needs to establish world class attractions to increase
tourism revenue and enhance overall appeal of the city. World
class iconic developments can be established from either existing
iconic places or major development townships which can position
Greater KL/KV as a global city and heritage centre.
15 potential opportunities were identified based on ease
of implementation and GNI impact. It is estimated that the
incremental GNI impact for the Heritage Trail and Central Market
is RM470 million, at a cost of RM250 million, which is expected to
be shared between the public and private sector.
Achievements
Despite the initial setback in identifying suitable projects for the
year, the following initiatives have been successfully carried out:-
1. Primary Icon (Petronas Twin Towers) – KLCC Visit Experience
Project, now known as “Malaysia’s Iconic Experience in
Kuala Lumpur” it is mainly targeted at improving the visit
experience to KLCC. This involves establishing a one-stop
information centre (complete with pamphlets, website,
events calendar), improve directional signage within KLCC,
improve customer services via training programmes and
interact with the tour operators to develop saleable offerings
and packages to boost the tourism industry. This is a private
sector initiative headed by KLCC Holdings Sdn Bhd.
30
EPP 6
EPP 7
Greening Greater KL/KV to Ensure Every
Resident Enjoys Sufficient Green Space
Efforts are also made to integrate parks and promote outdoor
events. This does not only give rise to the impression of a green city
but also directly contribute to GNI through commercial activities.
Efforts were also made to hold both public events (e.g. concerts,
performances, sports competitions) and private events (e.g.
weddings, birthday celebrations, corporate parties) in KL’s many
parks. Currently, the Greener KL EPP has successfully achieved its
KPI of holding at least 10 events per month in the 14 parks within
the city throughout the year.
Moving Forward
In 2012, Greener KL will continue in its efforts to plant another
30,000 trees within Kuala Lumpur and continue to draw park-based
events. In addition, Greener KL will increase its efforts to draw
private participation in its efforts through increased sponsorship
of trees, participation in park maintenance and events as well as
encouraging developments that supports the EPP’s objective.
2. Green Icon refers to Taman Warisan Tun Abdul Razak (from
Masjid Negara to Tugu Negara comprising Masjid Negara,
Islamic Arts Museum, Museum PDRM, Planetarium Negara,
Memorial Tun Abdul Razak, Panggung Anniversary, Perdana
Botanical Garden, Orchid Garden, Deer Park, Bird Park,
Butterfly Park, and Tugu Negara). Support improvements are
provided and visitors have the option of taking trams for a
ride around the park for a fee. Branding and promotions are
also carried out to market the attractions under one brand to
get visitors to spend a day to cover all attractions.
3. The Heritage Trail initiative involves enhancing current
conditions from the National Museum to Dataran Merdeka,
right through to Medan Pasar/Clock Tower and Central
Market. Trail facilities, like static maps on location and
surrounding attractions, historical write-ups, public toilets,
tourism information centres, free guided walks, and photo
spots will be provided. The historical buildings within this trail
shall be preserved and managed as tourism-related areas that
combine attractions and services.
4. Reviving Medan Pasar – This initiative involves restoring the
surrounding historical buildings and turning this square into a
pedestrian only area with side-walk cafes, souvenir shops, and
a theatre. There will also be an effort to improve on façade
lighting for each building. This area with its old buildings is a
high profile tourist attraction and heritage centre which links
to Central Market, Petaling Street, Leboh Ampang, Masjid
Jamek and Dataran Merdeka.
(more on next page)