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ETP ANNUAL REPORT 2011
EPP 2
Modernising via the Small Retailer
Transformation Programme (TUKAR)
The Small Retailer Transformation
Programme (TUKAR) was introduced
to facilitate the modernisation of 500
traditional sundry stores nationwide in
January 2011. This is to address the need
for small retailers to remain competitive in a
retail environment increasingly dominated
by hypermarkets and superstores. The
implementation of this project is expected
to contribute RM5.56 billion to GNI and
create 51,540 new jobs by 2020.
Achievements
With the signing of the Memorandum
of Understanding on 18 January 2011
between the Ministry of Domestic
Trade, Co-operatives and Consumerism
and three major hypermarkets, namely
Mydin, Carrefour and Tesco, sundry shop
owners were set to gain valuable retail
expertise and knowledge from the big
industry players. The hypermarkets are
committed to provide advisory services on
modernisation, redesigning of store layout,
training in the preparation of planograms
and hand-holding development as well
as other projects deemed necessary to
the competitiveness of small retailers.
Planograms are diagrams or models that
indicate the placement of retail products
on shelves in order to maximize sales.
The hypermarkets’ involvement in TUKAR
also provides an alternative platform to
promote corporate social responsibility
projects by helping to increase supply
chain efficiency for the local wholesale and
retail sector across Malaysia.
In addition, Bank Kerjasama Rakyat
Malaysia Bhd facilitated the screening and
disbursement of loans to the owners of
retail outlets participating in the TUKAR
project. The owners were offered up to
RM60,000 in soft loans with a repayment
term of 15 years at three per cent.
TUKAR gained momentum with the
increased participation from other
retail experts as consultants. From three
consultants in January 2011, the number
of consultants increased to 12 in December
2011, including Co-operative Commission
of Malaysia (SKM), Giant, AEON, Yayasan
Pembangunan Usahawan Terengganu,
Econsave, Sunshine, Triple S, Terus Maju,
and H&L Supermarket.
76
By the end of 2011, 519 sundry shops
were successfully transformed all across
Malaysia, exceeding the 500 stores target
for the year. SKM led the way for the
consultants by helping to complete this
process for the most number of stores, 126,
followed by Mydin (105 stores), Carrefour
(104 stores) and Tesco (101 stores).
The retailers saw an immediate increase
in revenue between 30 to 80 per cent
compared to revenue recorded by the
stores before the transformation.
The composition of TUKAR participation
of Malaysians from various ethnic groups
was as follows. The participation of
Malays was at 72 per cent, followed by
the Indian community at 13 per cent
while the Chinese community and others
were seven per cent and eight per cent
respectively.
Exhibit 4.5
States
Number of shops in different states
Visited by
consultants
Interest
Cleared CTOS/
CC RIS
Target Completed
Perlis 104 9 7 7 6
Kedah 75 7 85 42 42
Pulau Pinang 53 60 95 45 45
Perak 224 36 54 38 30
Selangor 378 124 117 60 64
Negeri
Sembilan
TUKAR also witnessed the involvement
of Cooperatives namely, Suria (for the
Indian community) and Jaringan Sepadu
(for the Malay community) that helped
to encourage the participation of its
members in the programme. We will also
be establishing other cooperatives to
address other communities in due course.
The table below demonstrates the
breakdown of sundry shops that have been
transformed across Malaysia with Selangor
leading with the completion of 64 stores,
followed by Pahang with 62 stores and
Terengganu with 53 stores:
Moving forward
The initial target of 500 outlets in 2011 is a
major stepping stone for the EPP’s target of
5,000 outlets to be modernised by 2020. In
2012, the target will be another 500 sundry
shops all over Malaysia.
209 35 42 28 30
Kuala Lumpur 101 9 20 20 24
Melaka 0 0 33 20 23
Johor 214 54 74 46 51
Pahang 922 115 106 55 62
Terengganu 50 42 82 45 53
Kelantan 57 56 75 30 36
Sabah 97 13 19 30 31
Sarawak 154 11 34 30 22
Labuan 6 2 4 4 0
Total 2,644 573 847 500 519