Download PDF - ETP - Pemandu

Entry Point Projects
EPP 1
This EPP aims to position Malaysia as a
duty-free haven, allowing our prices to be
more competitive in the region and attract
tourists to shop more and in turn, increase
sales. In the 2010 NKEA labs, the categories
of goods proposed for duty exemption
were: cosmetics and perfumes (Section
33), leather goods (Section 42), textiles,
apparel and clothing (Sections 61-63),
footwear (Section 64), headgear (Section
65), jewellery excluding coins (Section
71), electrical goods (Section 85) and toys
(Section 95).
EPP 2
The Bukit Bintang (BB) - Kuala Lumpur City
Centre (KLCC) area has been designated
as Malaysia’s premier shopping precinct.
The Ministry of Tourism is leading efforts
to increase shopping spend in the precinct
by creating better pedestrian connectivity,
increasing commercial mix and improving
streetscaping.
Achievements
Positioning Malaysia as a
Duty Free Shopping Destination
The BB-KLCC Tourism Association was set
up in September 2011 to represent the
interests of landowners, mall operators
and retailers within the precinct. Its core
responsibilities include the coordination
of marketing and promotional activities
and the development of the precinct into a
major tourist shopping destination.
Currently, members of the association
include BB Plaza, Berjaya Times Square,
fahrenheit88, Federal Hotel Kuala Lumpur,
Achievements
In the 2011 Budget, the Prime Minister
announced the abolishment of import
duties for 328 items, under the categories
mentioned above.
Tourism Malaysia also stepped up efforts
in promoting Malaysia as an attractive
shopping destination. As a result, the
Departing Visitor’s Survey by the Shopping
Secretariat Malaysia under the Ministry of
Tourism reported that the percentage of
shopping spend in Malaysia increased from
28 per cent in 2010 to 32 per cent in 2011
Designating the Bukit Bintang-Kuala Lumpur
City Centre Area as a Vibrant Shopping Precinct
JW Marriott Kuala Lumpur, Lot 10, Piccolo
Mondo, Plaza Low Yat, Pavilion Kuala
Lumpur, Ritz-Carlton Kuala Lumpur, Sungei
Wang Plaza, Suria KLCC and Starhill Gallery.
Integrated Events
The BB-KLCC Association combined the
promotional efforts of its members to
collaborate on a number of events held
in the precinct. These events included
the Formula 1 Street Exhibition held in
March 2011 in conjunction with the 2011
Formula 1 Street Exhibition Superheroes Campaign
while the total tourist spend per arrival
increased from RM660 to RM736.5 in the
same period.
Moving Forward
NKEA: Tourism EPP 1 – EPP 2
The prices of goods will continue to be
monitored to gauge competitiveness of
the products vis-a-vis regional markets.
Concurrently, Tourism Malaysia will
continue to promote Malaysia as an
attractive destination for shopping. Efforts
will also focus on encouraging principal
brands to choose Malaysia as a logistics
and distribution hub.
Formula 1 Race held in Malaysia, the
‘Superheroes’ campaign during the midyear
school holidays in May 2011 and
the Malaysian Year End Sale in November
2011. Promoted both domestically and
internationally, these events showcased
collaborative efforts by the major malls to
ensure the success of the events.
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