Download PDF - ETP - Pemandu

ETP ANNUAL REPORT 2011
entry Point Projects
Nurturing Malaysia’s Creative Content Industry
This EPP aims to nurture domestic content
creation, services and distribution/
broadcasting sectors with the ultimate
aim of transforming Malaysia into a
regional hub for digital content and in
the process creating 10,326 jobs. Also
known as the MY Creative Content EPP, it
also represents a new industry-led publicprivate
collaboration to grow the export
and domestic content segments at 20
per cent and 13 per cent respectively
every year. Beyond GNI benefits, this EPP
will help preserve Malaysia’s culture and
heritage for the 21st century and future
generations. The initial focus for this was
the sector of filming and animation, laying
the foundation for an expansion into
music, arts and craft and performing arts.
Achievements
To address the current lack of critical mass
of local content, several initiatives led by the
National Film Development Corporation
Malaysia (Perbadanan Kemajuan Filem
Nasional Malaysia – FINAS), Arkib Negara
Malaysia (ANM), Filem Negara Malaysia
(FNM) and Radio Televisyen Malaysia
(RTM) are underway. To date, 35,702
hours of Malaysian content have been
digitised to preserve our national heritage
and subsequently promote Malaysian
culture regionally. The Government is
also providing financial assistance to
Computer-Generated Imagery (CGI) and
mobile applet content makers through
the CGI Fund and Integrated Content
Development 2 (ICON2) programmes
in support of computer graphics and
multimedia applications respectively.
Two projects are well underway to
distribute Malaysian content locally and
globally. SelectTV Sdn Bhd is promoting
Malaysian-made content on its Internet
Protocol television system to nearly 30,000
hotel rooms in markets such as Dubai,
Thailand and Singapore, while Asia Media
Sdn Bhd is pushing the content through its
system on 1,500 buses and trains.
154
EPP 1
Digitised content from:
Arkib Negara Malaysia (ANM)
Radio Televisyen Malaysia (RTM)
Filem Negara Malaysia (FNM)
Perbadanan Kemajuan Filem Nasional Malaysia (FINAS)
Target
Actual
35,702
2011
28,000
56,000
2012
Exhibit 9.2: Digitisation will double up in 2012 until 2020
Two new entities were also set up to
promote Malaysia and its home grown
content. FINAS has created a new division
called Bahagian Galakan Penggambaran to
promote Malaysia as a destination hub for
filming and the Malaysia Creative Content
Association was established, led by
industry players with the aim of increasing
export of local content overseas.
In improving talents, the framework for
the Creative Industry Lifelong Learning
Programme has been finalised to address
talent gaps in the creative content
industry. The Government is allocating
financial grants for this programme under
the administration of the Multimedia
Development Corporation and Ministry
of Science, Technology and Innovation.
Further in accrediting and listing of talents,
the Creative Content Industry Guild was
established to increase professionalism in
the industry.
1,000%
280,000
2020
Dasar Industri Kreatif Negara (DIKN), a
national policy framework for the creative
industry, was initiated by the Ministry
of Information, Communications and
Culture. Its focus on multimedia, arts
and culture seeks to promote and guide
the creative industry holistically. This
overarching policy sees traction in the
form of projects identified above that are
largely led by the industry.
Moving Forward
In an effort to host content locally, FNM is
in the process of establishing an integrated
content hosting platform with a local
content hosting provider. The platform
will provide easy access to local content
by interested parties, drive the content
towards digital format.