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<strong>ETP</strong> ANNUAL REPORT 2011<br />

Fragrant Rice Varieties in Non-Irrigated Areas<br />

Seeing the potential for producing fragrant<br />

rice in non-irrigated areas, Sime Darby Bhd<br />

and Infoculture Sdn Bhd obtained the<br />

licence to produce and market the MRQ76<br />

(Jasmine-like) and MRQ74 (Basmati-like)<br />

varieties respectively, developed by the<br />

Malaysian Agricultural Research and<br />

Development Institute (MARDI). The goal is<br />

to produce 73,000 MT in 2020 to substitute<br />

the 160,000 tonnes of fragrant rice<br />

imported annually, through the revival of<br />

18,200 hectares of abandoned land.<br />

Achievements<br />

The implementation of this EPP saw some<br />

challenges in the initial stage as it was<br />

essential to gain buy-in from local farmers<br />

and the local authorities to engage them<br />

as contract farmers to operate in paddy<br />

fields that had long been abandoned. With<br />

the cooperation from local contract<br />

farmers under Infoculture Sdn Bhd,<br />

planting of higher value crops has also led<br />

to a two-fold increase in income for the<br />

contract farmers.<br />

Today, MRQ74 rice produced by Infoculture<br />

is retailing at RM15 per kilogramme in Justlife<br />

stores under the brand name ‘Regenta.’ Its<br />

low Glycemic Index (GI) appeals especially<br />

to consumers with diabetes.<br />

Moving Forward<br />

Infoculture is in the process of securing<br />

1,000 hectares of land in various locations<br />

nationwide for planting in 2012. At the<br />

same time, MARDI will continue to further<br />

encourage private sector participation to carry<br />

out the production for Basmati-like rice.<br />

192<br />

EPP 9<br />

Exhibit 11.9 : Two anchor companies growing fragrant rice in 2011<br />

Company Location Area Date of Tonnage Tonnage<br />

planted planting produced produced<br />

(hectares) (MT) 2011 (MT) 2012<br />

Infoculture<br />

Langkawi<br />

Sime<br />

Darby Bhd<br />

Planting of higher value crops has also led to a two-fold increase in income for the contract farmers<br />

Langkawi 6 Sept 2010 15<br />

10 Dec 2011 35<br />

Seberang Perai 2 Oct 2010 6<br />

2 April 2011 7<br />

3 Nov 2011 12<br />

Titi Tinggi, Perlis 3 May 2011 12<br />

10 Nov 2011 35<br />

Wang Tepus, Kedah 4 June 2011 Destroyed<br />

by pest<br />

Rantau Panjang, 34 June 2011 40<br />

Kelantan<br />

Paya Pesagi, Pahang 15 Sept 2011 50<br />

Lubuk China, Melaka 15 Nov 2011 50<br />

Gual Ipoh, Perak 15 Dec 2011 50<br />

Seberang Perai 1.5 Oct 2010 7<br />

2 Apr 2011 10<br />

2 Oct 2011 9<br />

Sik, Kedah 15 May 2011 60<br />

Semanggul, Perak 15 Dec 2010 40<br />

10 Apr 2011 40<br />

Total 164.5 246 232

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