Download PDF - ETP - Pemandu
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EPP 5<br />
Developing Makan Bazaars<br />
Malaysia benefits from its multi-ethnic and multi-cultural<br />
population with a diverse and unique range of cuisine. The<br />
development of a one-stop food centre serving the best of<br />
local and international fare from street hawkers to fine dining<br />
restaurants will create an attraction for food lovers, from all over<br />
the globe.<br />
This EPP will involve an investment of RM270 million and will<br />
result in additional contribution of RM230 million to the GNI and<br />
create 4,200 new jobs by 2020.<br />
Achievements<br />
The first location for a Makan Bazaar was identified in 2011 and it is<br />
expected to be operational in 2012. With an area of approximately<br />
100,000 square feet, it can seat 3,500 diners. Since then, several<br />
sites in Kuala Lumpur, Selangor and Negeri Sembilan have been<br />
identified but only two sites are viable for this project.<br />
EPP 6<br />
Over the years, Malaysia has been performing well in the retail<br />
sector and this EPP seeks to export our retail mall development and<br />
management skills. This will be done through the establishment of<br />
1Malaysia Malls in other countries within the region.<br />
The 1Malaysia Mall will not only increase export-based GNI<br />
contributions, but also expand the market for our home-grown<br />
and Small and Medium Enterprises (SME) retail brands, providing<br />
a competitive advantage for Malaysian businesses to secure<br />
franchises for international brands and boost tourism by promoting<br />
Malaysian culture and cuisine. This also has the effect of positioning<br />
Malaysia as the country of choice for foreign brands to base their<br />
regional headquarters given the potential for quick expansion via<br />
the 1Malaysia Malls.<br />
The first two target markets identified for this EPP are Vietnam and<br />
China as many cities in these countries are still underexposed to large<br />
shopping malls. The proposed projects will see the development of<br />
more than 20 shopping malls similar to Berjaya Time Square, Suria<br />
KLCC or Mid Valley Megamall at selected locations in Vietnam and<br />
China. This EPP will result in an additional RM2.2 billion GNI and<br />
create 3,780 jobs by 2020.<br />
Achievements<br />
Developing 1Malaysia Malls<br />
On 25 July 2011, Dato’ Seri Ismail Sabri Yaakob visited the 1Malaysia<br />
Mall project sites by WCT Berhad in Vietnam. An engagement<br />
via Government-to-Government channels was made to discuss<br />
major issues that plagued two projects in Ho Chi Minh City. The<br />
successful meeting co-chaired by the Minister himself and Mr Lê<br />
Hoàng Quân, Chairman of the People’s Committee of Ho Chi Minh<br />
City, resulted in immediate actions to facilitate the land settlement<br />
issue and expedite the progress for the licensing and construction<br />
of their two projects.<br />
With limited land area available to fit the Makan Bazaar’s criteria,<br />
the Ministry of Domestic Trade, Cooperatives and Consumerism<br />
has proposed more sites on a smaller scale area under this project.<br />
Moving Forward<br />
The Makan Bazaar EPP will see a total of 10 Makan Bazaar outlets<br />
built over the next nine years in major cities in Malaysia. Besides<br />
offering a plethora of food outlets, the food centre will also<br />
provide attractions like gardens, games areas, playgrounds as well<br />
as retail outlets. Privately managed, the Makan Bazaar is designed<br />
to offer high professional standards of food quality and hygiene.<br />
On 19 October 2011, PEMANDU participated in the Joint<br />
Economic Trade Committee (JETC) co-chaired by Dato’ Sri<br />
Mustapa Mohamed, Minister of International Trade and<br />
Industry (MITI), and Mr Chen Deming, Minister of Commerce,<br />
People’s Republic of China. At the JETC, Malaysia sought<br />
China’s cooperation in assisting progress for development and<br />
operations of the existing and upcoming 1Malaysia Mall projects<br />
in China.<br />
PEMANDU and MDTCC also visited India from 12 to 23 December<br />
2011 to explore the opportunities for the establishment of the<br />
1Malaysia Mall in the country. The four cities visited were New<br />
Delhi, Hyderabad, Bangalore and Mumbai. During the visit,<br />
meetings and discussions were held with Indian developers and<br />
authorities as well as established Malaysian companies in India.<br />
Potential sites were also visited to gauge potential catchment<br />
and viability.<br />
Urbis Co. Ltd, a renowned retail consultant recommended by<br />
Malaysian retailers has been appointed to conduct a feasibility<br />
study on this project. The study will provide retail information on<br />
policy matters, guidelines and recommendations for countries,<br />
cities and sites for this EPP.<br />
Moving Forward<br />
NKEA: Wholesale and Retail EPP 4 – EPP 6<br />
The target is to have the first 1Malaysia Mall operational by 2014,<br />
and subsequently 21 malls in total by 2020. Besides China and<br />
Vietnam, we are also exploring opportunities to establish similar<br />
malls in India, Sri Lanka and Indonesia.<br />
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