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ETP ANNUAL REPORT 2011
EPP 10
Building a Hospitality and
Tourism Discipline Cluster
The Tourism NKEA aspires to grow the tourism sector threefold
by 2020. To enable the industry meet this aspiration, we will
need to increase our annual output of hospitality personnel
from 20,000 in 2009 to 50,000 students by 2020, and the share
of graduates with diplomas or degrees from 13 per cent to 50
percent in the same period.
Achievements
UCSI University has been chosen as champion of this EPP. Since
December 2010, an Independent Management Team (IMT)
consisting of industry players and private institutions of higher
learning was established to promote tourism and hospitality
education in Malaysia.
The first project is to design and pilot a work-based learning
diploma programme where students get to immediately be
attached to industry partners with guaranteed monthly financial
allowance given. The pilot programme commenced in May
2011 in Sarawak where students are trained in luxury hotels and
convention centre namely Grand Margherita Hotel, Riverside
Majestic Hotel, Pullman Hotel and Borneo Convention Centre,
Kuching.
The Malaysia Centre for Tourism and Hospitality Education
(MyCenTHE) was officially launched on 18 August 2011, MyCenTHE
will serve as the driving force behind the EPP 10 initiative and
EPP 11
Launching Educity@Iskandar
The objective of this EPP is to develop fully integrated education
hubs comprising universities and institutions of higher education,
research and development centres, accommodation and
recreational facilities. This multi-varsity campus environment is
intended to contribute to the Ministry of Higher Education’s and
Ministry of Education’s strategic blueprint in positioning Malaysia
as a regional hub in the global education network.
It will also provide Malaysians with the opportunity to study at
renowned institutions from around the globe, at a cost that is
significantly lower than studying at the home campus. Educity@
Iskandar in Johor, Malaysia was the first major development under
this EPP.
Achievements
Educity@Iskandar has successfully secured investments from
Newcastle University Medicine Malaysia (NUMed), Netherlands
Maritime Institute of Technology (NMIT), Raffles University
Iskandar, Reading University Marlborough College and Raffles
American School.
NUMed’s operations commenced in the fourth quarter of 2011
with 100 students. It was officially opened by His Royal Highness
the Duke of York on 1 November 2011. The medical school
anticipates an enrolment of 900 students by the year 2017.
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to promote its worked-based learning programme. Under this
initiative, MyCenTHE aims to make tourism and hospitality
education affordable through attractive financial aid packages
amounting to 60 to 80 per cent of tuition fees offered by all
member institutions.
As a means of exercising corporate social responsibility, MyCenTHE
has also started a nationwide project to empower the rural
populace through the provision of scholarships, employment and
business opportunities to remote villages in Sarawak, Sabah and
the northern region of Peninsular Malaysia.
Presently, five clusters have been or are being established. They
are, Penang by KDU College, Johor by KFCH International College,
Sabah by INTI University College, and Sarawak and Kuala Lumpur
by UCSI University. Except for the Sarawak Cluster which began
in May 2011, the other four clusters will commence operations in
Q2 2012.
Moving Forward
In 2012 all five clusters will be operational and by 2015 each
cluster can expect to receive an average of 2,000 student
intakes. In addition, the MyCenTHE will expand its Work-Based
Learning programme by offering programmes in retail and event
management and partnering with vocational and community
institutions to offer upskilling programmes.
NUMed – Bell’s Court, Administrative Building
Progress of Marlborough College in Iskandar is also on track,
reporting a 40 per cent completion as at November 2011.
Meanwhile, NMIT commenced its first intake in May 2011 in a
temporary campus and to date has commenced three intakes.
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