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ETP ANNUAL REPORT 2011
The second programme was a mini lab held in November 2011
to improve on the Continuing Tourism-Related Education (CTRE)
courses on nature-based topics and develop specialized nature
guide courses in the specific fields including island, marine, birds,
caves and mountains.
Improve the Tourism Environment
By leveraging on regular ‘Police in Tourist Areas’ initiatives, the
safety of tourists was enhanced in 50 crime hotspots. This is an
initiative under the Crime National Key Result Area (NKRA) which
encompasses the states of Kuala Lumpur, Selangor, Johor Bahru
and Penang.
Summary of Tourism NKEA
118
2020 Target
Incremental GNI Impact RM66.7 billion
Additional jobs 497,000
Critical targets for 2012
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Coordinated promotional programme along the BB-KLCC area
Development of the second phase for Johor Premium Outlets
Physical commencement of the Integrated Resorts project in Sabah
Availability of preliminary cruise infrastructure and attractions
Implementation of the tracking mechanism for International Events
Setting up an additional Entertainment Zones
Setting up an additional Centre of Excellence to train spa therapists
Increase in numbers of bids won for MICE
Greater proportion of medium haul tourists into Malaysia
More investments in four-star and five-star hotels
To train and campaign for clean public areas, the Minister of
Tourism Dato’ Sri Dr. Ng Yen Yen launched the 1Malaysia Clean and
Green campaign website (www.1malaysiagreenandclean.com.
my), enabling visitors to bring to light the areas that need cleaning
by posting photographs on this website.