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<strong>ETP</strong> ANNUAL REPORT 2011<br />

epp 2 (continued from previous page)<br />

Covered Walkways<br />

Apart from integrated events, major physical improvements were<br />

also made to provide seamless connectivity between shopping<br />

malls, offices and hotels in the area. Elevated and air-conditioned<br />

walkways totaling 537 metres were erected between Suria KLCC<br />

and Pavilion Kuala Lumpur, linking directly to buildings and major<br />

road intersections.<br />

The section linking Berjaya Times Square to Lot 10 was<br />

commissioned by DBKL and completed in December 2011. The<br />

underground tunnel between farenheit88 and Hotel Grand<br />

Millennium was also refurbished by DBKL allowing for foot traffic<br />

to cross Jalan Bukit Bintang safely. In total, 1,350 metres of covered<br />

walkways were completed in 2011.<br />

Moving Forward<br />

Throughout 2012, the BB-KLCC Tourism Association will<br />

continue to organise more cohesive events in the precinct.<br />

One of the initiatives being considered is to further enhance<br />

the precinct via festive decorative street lighting. The building<br />

owners will also continue efforts to link up remaining sections<br />

of the covered walkways.<br />

110<br />

EPP 3 Establishing Premium Outlets in Malaysia<br />

To complement the current multiple<br />

retail offerings in Malaysia and make us a<br />

top shopping destination, outlet centres<br />

offering discounted luxury items will<br />

be established. Premium outlet centres<br />

are also known to drive higher tourist<br />

volume, increase retail spend and food<br />

and beverage sales, and higher hotel<br />

occupancy rates.<br />

Johor Premium Outlets is the first outlet centre in SEA<br />

Achievements<br />

The first outlet centre in Malaysia, the<br />

Johor Premium Outlets, was officiated by<br />

the Prime Minister on 11 December 2011.<br />

The outlet centre, located in Kulaijaya, also<br />

has the distinction of being the first outlet<br />

centre in South East Asia. The project is<br />

a joint venture between Genting Group<br />

and Simon Property Group. The project,<br />

located on 44 acres of land, involved total<br />

investment of about RM150 million with a<br />

total of 80 outlet stores.<br />

EPP 2 will transform BB-KLCC into a vibrant shopping district<br />

PM Dato’ Sri Najib Razak officiated the Johor Premium Outlets on 11 December 2011<br />

Moving Forward<br />

For 2012, Genting Simon Sdn Bhd will<br />

embark on the design and feasibility<br />

development of the second phase of Johor<br />

Premium Outlets. This development is<br />

proposed to feature 60 outlets and will be<br />

coupled with a theme park, a convention<br />

centre and a 200-room hotel.

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