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ETP ANNUAL REPORT 2011
EPP 10
Setting Up Wellness Resorts
Globally, medical tourism has been identified as a key source
of foreign exchange. As Malaysia is endowed with competitive
advantages in this industry, such as low costs (relative to the
US and Europe), the large number of modern private health
institutions and increasing air links via low-cost airlines, growth in
this sub-sector is likely to accelerate.
Wellness resorts will be established in strategic locations, currently
identified to be Penang (leveraging on its already vibrant medical
tourism market), Selangor (Mines Wellness City) and Pahang
(Berjaya Hills). These fully integrated resorts will encompass all
aspects of anti-ageing, aesthetic and regenerative treatments
complete with supporting retailing outlets. The marketing effort
by the developers is expected to attract 500,000 foreign tourists
and 30,000 Malaysian tourists annually.
Achievements
One of the players identified to kick off this EPP, Country Heights
Holding Berhad, has an existing facility in Seri Kembangan,
Selangor and will expand this into a 40,000 square feet centre
equipped with state-of-the-art facilities. The newly expanded,
RM30 million centre was launched on 29 March 2011.
The expansion of the centre is the first phase in the development
of the Mines Wellness City master plan that seeks to transform
the current RM2.5 billion development spanning over 1,000
EPP 11
Over the last 10 years, Malaysia has seen
nationwide sales several times a year
which resulted in reasonable returns for
the retail sector. To expand returns, this
EPP will bring together various sectors of
the economy from retailers to food and
beverage outlets to hotels to land and air
transportation providers in the annual
1Malaysia Unified Sale.
Achievements
Organising Unified Malaysia Sales
Working closely with the Ministry of
Tourism, the Ministry of Domestic Trade,
Cooperatives and Consumerism coorganised
the launching of the Unified
Malaysia Sale in June 2011 at Suria KLCC.
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From 15 June to 4 Sept 2011, the 1Malaysia
Unified Sale saw the participation of 50
sub-sectors comprising 3,182 companies
and retailers. The sale captured RM7.5
billion in total local and tourist spending
based on credit charges to MasterCard
alone.
Moving Forward
A map of the Mines Wellness City in Selangor
In 2012, there are plans to organise a
retail fiesta to promote the 1Malaysia
Unified Sale and increase its exposure to
the public. This EPP project will contribute
RM1.8 billion to GNI and create 14,312
jobs by 2020.
64%4,+(2,/7+8%$
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acres. While the centre conducts approximately 22,000 checkups
annually, the City, once completed by 2020, will be set up to
complete 58,400 health procedures annually.
Moving Forward
With the first Wellness Resort project to be operational by 2014,
this EPP project involves an investment worth RM3.3 billion and
will contribute to RM2.7 billion GNI and create 21,540 incremental
jobs up to 2020. A wellness resort project in Teluk Bahang, Penang
is currently under construction and is expected to start operations
in 2013.
The 1Malaysia Unified Sale logo is easily recognisable