2023-2024 BSC Catalog Updated_UG ONLY_FINAL[82]

154 ACADEMIC PROGRAMS
BA 201 The Real “Bottom Line”: Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and
opinions about business and the role individuals play in business organizations. The
course reviews the evolution of thought on the organizational structure of business
enterprises. In particular, it considers objectives of business beyond profitability: that is,
more than the “bottom line.”
BA 293, 393, 493 Independent Study in Business Administration (½ or 1)
Directed study for advanced students in the major. Specific guidelines concerning
independent study projects appear in the “Exploration Term and Contract Learning”
section of this catalog.
BA 297, 397, 497 Internship in Business Administration (½ or 1)
An internship opportunity allowing students to practice career skills and/or further
develop abilities beneficial for graduate study. Specific guidelines concerning internships
appear in the “Exploration Term and Contract Learning” section of this catalog.
BA 301 International Business and Marketing (1)
A focused examination of principles of international business and marketing, including
marketing analysis, product development, pricing, global channels of distribution,
international trade and economic structures, and promotion as applied in the international
setting.
BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and administrative
decision making. (Also listed as EC 311.) Prerequisites: BA 201 and MA 207.
BA 320 WR Management Principles and Organizational Behavior (1)
A study of the nature and problems of planning, organizing, staffing, directing, and
controlling organizations. A Writing Reinforcement and Leadership Studies designated
course. Prerequisites: BA 201 and completion of at least 12 regular term units.
BA 330 Introduction to Data Analytics for Business and Accounting (1)
A study of data analytics applied to business decisions using accounting information and
operational data. This course covers methodologies, issues, and challenges related to
analyzing business data in order to explain the performance of a business and identifying
ways to improve performance. Prerequisite: AC 221.
BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given to product
development as well as to how transactions in the marketplace are initiated, motivated,
facilitated, and consummated by both business and non-business organizations.
Prerequisites: BA 201 and completion of at least 12 regular term units.
Birmingham-Southern College Catalog 2023-2024