2023-2024 BSC Catalog Updated_UG ONLY_FINAL[82]

156 ACADEMIC PROGRAMS
BA 400 Strategic Management (1)
An integration of the fundamental business functions of accounting, finance, production,
marketing and management in developing the student’s skills at formulating overall
management strategies and policies. Strategy implementation issues such as structure,
control, and organizational leadership are also included. A Leadership Studies designated
course. Prerequisites: BA 320, BA 350, and BA 372.
BA 409 Employment Relations (1)
A critical examination of the elements impacting the employer/employee relationship.
Students will draw upon new insights in the human resource management discipline to
abstract, summarize, and evaluate the impact of the ever growing field of legislation and
laws regulating the employee/employer relationship. Prerequisite: BA 320.
BA 414 Investments (1)
A study of various financial instruments and investment theories. The primary objective
of this course is to develop analytical tools for making investment decisions and to learn
practical applications of investment theory. These tools facilitate portfolio selection and
the relationship between risk and return. The application of these tools leads to an
understanding of stocks, bonds, options, and mutual funds. Prerequisite: BA 372.
BA 445 Leadership and Decision Making (1)
An advanced course that provides an understanding of various theories and concepts
pertinent to decision making. Students apply these concepts to formulate and solve
unstructured leadership problems. Prerequisite: BA 320.
BA 474 Advanced and International Financial Management (1)
An advanced course in financial analysis from a managerial perspective. Emphasis is
placed upon advanced practices in financial management and their application to decision
making in the business firm, including the study of the application of principles of
financial management in an international setting. The course develops the student’s
ability to make financial decisions by using a case study format that builds on the skills
developed in BA 372. The business faculty suggest that students earn at least a “C” in BA
372 before attempting this course. Prerequisite: BA 372.
BA 475 Advanced and International Marketing (1)
A study of advanced topics and strategies employed in marketing practice including
behavioral research techniques, market segmentation, consumer behavior, and the
marketing of services. The course includes significant coverage of international
marketing and the structures of trade employed to facilitate the marketing process. It also
examines marketing as employed in domestic, international, global corporate, non-profit,
and other non-government organizations. Prerequisite: BA 350.
Birmingham-Southern College Catalog 2023-2024