2023-2024 BSC Catalog Updated_UG ONLY_FINAL[82]

ACADEMIC PROGRAMS
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BA 351 EL Arts and Nonprofit Marketing (1)
A focus on practical applications in the marketing of the arts in today’s increasingly
competitive economic environment. Designed to appeal to both artists and others who
endeavor to work in marketing in non-profit organizations, a particular emphasis will be
placed on understanding audiences/markets and building participation in organizational
programs and services. An Experiential Learning and service-learning integrated course.
BA 352 Digital Marketing (1)
A survey of digital marketing strategy and implementation, designed for both business
majors and others who aim to apply digital marketing in various fields. Building on a
theoretical understanding, the course emphasizes the application of best practices in the
areas of internet marketing, email marketing, search engine optimization, social media
marketing, digital analytics, and mobile marketing.
BA 363 Legal Environment of International Business (1)
An examination of selected topics of the international legal environment as applied to
businesses as they operate domestically and internationally. Emphasis will be on U.S.
laws. The impact and interaction of foreign laws on U.S. businesses will be included.
Prerequisites: BA 201 and at least sophomore standing.
BA 372 QA Principles of Finance (1)
An introductory course in the principles of financial analysis directed at developing the
tools necessary for sound financial decision making. Major topics include an overview of
the financial environment, valuation, financial forecasting, and capital budgeting.
Laboratory required. A Quantitative Analysis designated course. Prerequisites: AC 221;
EC 202; and MA 207, MA 231, or SBS 204.
BA 375 Financial Markets, Institutions, and Business Cycles (1)
A study of the development, purpose, and power of financial markets and the
development and operation of their various institutions. The course will consider the
nature of markets and how various financial institutions affect market performance.
Prerequisite: EC 201.
BA 398, 498 Teaching Experience in Business Administration (½)
A course-based teaching experience that might include setting up and/or teaching
laboratories and study sessions, assisting the instructor in creating or revising a course,
collaborating with the instructor in preparation of examinations and other assignments
and in the grading of these assignments, developing in-class activities, leading or
facilitating class discussions, and preparing and delivering lecture or leading problem
solving sessions. Further guidelines concerning teaching experiences appear in the
“Teaching Experiences” section of this catalog. Prerequisites: approval of faculty sponsor
and completion of the course for which the student is serving as a Teaching Fellow with a
grade of “B” or higher.
Birmingham-Southern College Catalog 2023-2024