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30 MINUTES OF THE 63 RD FIFA CONGRESS, MAURITIUS 2013 and would be taking advantage of existing technology, especially electronic communication, software and digital technologies, and creating new platforms as well as maximising the benefits of those that already existed using the internet, social networking and video. Based on the principle that actions speak louder than words, FIFA had decided to launch a number of tools and programmes, of which the highlights were: – A TV studio at the Home of FIFA, launched on 29 April to intensify projection of its activities, but also as the forerunner of a future TV channel for FIFA; – FIFA on Facebook, completing its presence on social networks; – The official FIFA app, with a planned launch for the end of 2013; – FIFA Weekly, meaning that the FIFA magazine would become a weekly project with a much more journalistic approach; – FIFA corporate stands: rearrangement of the corporate stand in line with its new guidelines at the FIFA U-20 World Cup Turkey 2013; – The FIFA ambassador programme, which had been rethought to optimise its focus with the aim of using stars from football as well as from other areas. Mohamed Raouraoua added that FIFA’s investment in new digital platforms to communicate with the world involved an added advantage by generating increasingly interesting spaces for FIFA’s Partners and Sponsors, as proven by the figures. Ever since the strategy had been launched with the new version of FIFA.com in 2007, FIFA had received over USD 100 million over an eight-year period and the projections for the 2015- 2018 cycle already amounted to over USD 100 million. He concluded by explaining that the evolution of communications at FIFA automatically extended to its visual identity and introduced the following video. ******* A video on the evolution of FIFA’s brand mark since 1904 was shown. ******* The President explained the new communications approach, highlighting FIFA’s aim to establish good relations and better dialogue with the media so that they received first-hand information, with no preference given to any one group. He said that the new platforms and tools enabled FIFA to answer some of the unfounded criticism coming from the media and said FIFA was aiming for open communication and transparency, but stressed that reciprocity was the key to the success of said relations. 12. UPDATE ON REFORMS BASED ON THE 2011 AND 2012 CONGRESSES The President began by reminding the members that a series of measures concerning corporate governance had been put in place as early as 1998, with the progressive implementation of numerous professionalisation measures, focusing in particular on financial control and transparency and including for example the introduction of KPMG’s annual audit of FIFA in 1998, the comprehensive annual financial report in 2001, the annual activity report in 2003, the implementation of IFRS in 2003 and an internal control system in 2008. He said that a more intensive series of reforms had been undertaken in 2011 and summarised the decisions passed by the 61 st FIFA Congress in Zurich, which had been to strengthen the Ethics Committee by dividing it into two chambers (adjudicatory and investigatory), to give the decision on the host association of the FIFA World Cup to the FIFA Congress based on a shortlist drawn up by the FIFA Executive Committee, to establish a FIFA committee for solutions, and to approve the proposal of including a provision for co-opting a
MINUTES OF THE 63 RD FIFA CONGRESS, MAURITIUS 2013 31 female member to the FIFA Executive Committee. He reported that based on these decisions, the FIFA Executive Committee had set up four Task Forces: Ethics Committee, Revision of Statutes, Transparency & Compliance, and Football 2014, which together with the committee for solutions, renamed the Independent Governance Committee and chaired by Prof. Mark Pieth, had drawn up a road map of reforms up to the 2013 FIFA Congress and had issued recommendations. The President then summarised the reforms that had been implemented up to that point, as approved by the 2012 FIFA Congress: – The co-opting of a female member to the FIFA Executive Committee; – The re-naming of the Audit Committee as the Audit and Compliance Committee and the increase of its remit to include the responsibilities of overseeing compliance, compensation and benefits; – The introduction of additional independence criteria for the chairman and deputy chairman of the Audit and Compliance Committee; – The election of the chairman, deputy chairman and members of the Audit and Compliance Committee; – The strengthening of the judicial bodies, in particular through the amendment which stipulated that their chairmen, deputy chairmen and members shall be elected by the Congress; – The implementation of the two chambers of the Ethics Committee; – The introduction of additional independence criteria for the chairman and deputy chairman of each chamber of the Ethics Committee; – The abolition, as of 2012, of the two-year waiting period at confederation level for admission to FIFA as a member; – The approval of various technical amendments concerning the standing committees. In relation to the reform proposals to be approved by the 2013 Congress under agenda item 13, the President explained that these consisted of six key reforms, namely confirmation of the members of the FIFA Executive Committee, including the implementation of the integrity check for the Executive Committee and other selected bodies based on standards established by FIFA, the inclusion of provisions in the Statutes that the FIFA vice-presidents and the other members of the Executive Committee be elected by their respective confederation and installed by the FIFA Congress, and the stipulation that an installed FIFA Vice-President or other member of the FIFA Executive Committee may only be removed from office before completion of his mandate by the FIFA Congress or the congress of the confederation concerned; the composition of the FIFA Executive Committee, which would see the right of the four British associations to elect a Vice-President removed, with the seat in question remaining with UEFA; the election of the FIFA President, with the support of five member associations and a candidate’s active role in association football for two of the last five years before being proposed as a candidate being a requirement for the validity of a candidature, and the introduction of Regulations Governing Candidatures for the Office of President; stronger representation of key parties involved in football; the bidding process and decision on the host association of the FIFA World Cup; and other various clarifications and specifications in the FIFA Statutes, including stronger and more detailed wording relating to the fight against discrimination. He said that the above reforms would be presented in a condensed manner under agenda item 13 by FIFA Executive Committee member Theo Zwanziger and later explained in detail by the chairman of the FIFA Legal Committee, Ángel María Villar Llona, and subsequently submitted to the vote of the Congress. He also pointed out that the Congress would also be invited to vote on the issue of age limits and terms of office under agenda item 13.1.3 and concluded by reporting that as
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