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Title: Alternative Sweeteners

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406 Buck<br />

VII. APPLICATIONS<br />

HFCS replaces sucrose on a solids basis in most foods except when a dry sweetener<br />

is required, such as dry mixes, and when hygroscopicity is a concern, as in<br />

some confections. Table 12 shows the major markets for HFCS. Some of the<br />

diverse product categories that find HFCS as an ingredient are bakery products,<br />

beverages of all types, processed fruits, condiments, frozen desserts, jams, jellies<br />

and preserves, pickles, wines, and liqueurs.<br />

A. Beverages<br />

By far the largest market segment is in beverages. Most 55% HFCS is used in<br />

this market. The major cola brands use that product because of its higher sweetness<br />

level. The availability of HFCS as a bulk liquid sweetener along with its<br />

consistent carbohydrate composition, narrow dry solids specification, and low<br />

ash level allows for highly automated bottling lines that use online instrumentation,<br />

which continuously meters and blends beverages to exacting beverage specifications<br />

at rates exceeding 1700 12-ounce cans per minute.<br />

Typically beverages use 10–12.5% HFCS solids for desired sweetness.<br />

More acidic, stronger flavored beverages are at the high end. Sports drinks with<br />

isotonic requirements encouraging quick gastric emptying are typically at lower<br />

solids levels of about 2–9% (10). HFCS is also used as a fermentation adjunct<br />

in wines and as a sweetener for wine coolers and liqueurs.<br />

B. Baking<br />

The second single largest market for HFCS is the baking industry. Again, HFCS<br />

as a bulk liquid sweetener is ideal for large, automated bread and bun manufacturing<br />

lines. It is ideal in yeast-raised goods such as breads, buns, rolls, and yeast-<br />

Table 12 HFCS Markets in United States—<br />

1995 Forecast<br />

Percent<br />

Industry of market<br />

Beverages 72.3<br />

Canning/processed foods 10.9<br />

Baking 5.9<br />

Dairy products 3.2<br />

Other 7.6<br />

Source: USDA Economic Research Service.

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