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Fruits and Vegetables in Vietnam - International Food Policy ...

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Figure 7-1. Consumption of fruits <strong>and</strong> vegetables by region<br />

Average<br />

Mekong Delta<br />

Southeast<br />

C. Highl<strong>and</strong>s<br />

S.C. Coast<br />

N.C. Coast<br />

Red R. Delta<br />

N Upl<strong>and</strong>s<br />

Towns<br />

Othercities<br />

Hanoi,HCMC<br />

0 20 40 60 80 100 120<br />

Consumption (kg/person/year)<br />

Chapter 7. Fruit <strong>and</strong> vegetable consumption <strong>in</strong> <strong>Vietnam</strong> Page 7-4<br />

Fruit<br />

<strong>Vegetables</strong><br />

Look<strong>in</strong>g at <strong>in</strong>dividual commodities, urban consumption is greater than rural consumption for<br />

all products except for beans, for which they are roughly similar. Southern rural consumption is<br />

higher for bananas, mangoes, <strong>and</strong> “other fruit”, while northern rural consumption is greater for<br />

cabbage <strong>and</strong> kohlrabi. These differences reflect regional differences <strong>in</strong> production (<strong>and</strong> hence prices),<br />

as well as <strong>in</strong>come differences across regions (see Table 7-4).<br />

As households become richer they consume more fruits <strong>and</strong> more vegetables. From the<br />

poorest category to the richest, per capita consumption of fruits <strong>and</strong> vegetables rises five-fold, from 26<br />

kg to 134 kg. The <strong>in</strong>crease is much stronger for fruit, which <strong>in</strong>creases 14-fold, than for vegetables,<br />

which rises 4-fold. As a result, the share of fruits <strong>in</strong> the total rises from 12 percent to 32 percent.<br />

Dem<strong>and</strong> for oranges, bananas, <strong>and</strong> mangoes rises strongly as <strong>in</strong>come rises, but that of kohlrabi rises<br />

much more slowly (see Table 7-5 <strong>and</strong> Figure 7-2).<br />

The value of fruit <strong>and</strong> vegetable consumption by region is shown <strong>in</strong> Table 7-6 <strong>and</strong> the same<br />

figures by expenditure category are presented <strong>in</strong> Table 7-7. Although fruits represent less than onequarter<br />

of the volume of fruit <strong>and</strong> vegetable consumption, they account for 40 percent of the value of<br />

fruit <strong>and</strong> vegetable consumption. This is because the value per kilogram is, on average, higher for<br />

fruits than for vegetables. In other ways, these tables show similar patterns to those of per capita<br />

consumption. As <strong>in</strong>come rises, households spend more on fruits <strong>and</strong> vegetables. Spend<strong>in</strong>g<br />

households <strong>in</strong> the highest <strong>in</strong>come category is several time greater than spend<strong>in</strong>g by households <strong>in</strong> the<br />

lowest category. Urban households spend the most on fruits <strong>and</strong> vegetables, <strong>and</strong> rural households <strong>in</strong><br />

the Northern Upl<strong>and</strong>s <strong>and</strong> North Central Coast spend the least.

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