1928 Cadillac - GM Heritage Center

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THE X E W (' A DILL A C
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etaiL o. Construction
A he New Cadillac marks the greatest advance in design, distinction,
luxury and performance of any car produced by the Cadillac Motor Car
Company in its twenty-five years of fine motor car manufacture.
The motoring public has always looked to Cadillac for a standard by
which fine cars can be judged, and this season it finds in the New Cadillac an
automobile surpassing to such a degree other cars in the most exclusive class,
that it stands entirely in a sphere by itself.
Judged from the standpoint of automobile values—on the points of distinction,
luxury, individuality, riding qualities, dependability and all-around
performance—the claim of the New Cadillac to undisputed preeminence is
readily apparent.
For this New Cadillac brings to a brilliant climax the company's quarter
century of leadershii) m the fine car field, is the logical and to-be-expected
result of that leadership and is a car that only Cadillac could create and
produce.
It reflects the careful, painstaking study and analysis of what buyers of
fine cars want. And it incorporates in all major and minor details those
features which careful research and long experience have revealed not only
as desirable but also as necessary for the increasingly exacting demands of
purchasers of fine cars.
Comparison of the New Cadillac, with other cars in the fine car class will
enable a just conception to be formed of the fundamental reasons for Cadillac's
leadership, and why, as each successive model is introduced, Cadillac
becomes more soundly established as Standard of the World.
When Cadillac engineers and body designers first concentrated on the
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