1928 Cadillac - GM Heritage Center

CHAPTER I
Cadillac Service
THE owner of a Cadillac car has purchased not simply a fine piece of machinery,
ingeniously designed and carefully built—he has purchased a
pleasant and dependable mode of transportation. The car itself is only
one factor in securing this transportation—the other factor is Cadillac
Service, which is built upon a standard policy, clearly defined to the car owner
and guaranteeing him efficient service everywhere at standard prices under factory
regulation.
Cadillac-La Salle Service Stations
Cadillac Service extends wherever Cadillac and La Salle cars are sold.
Service stations conducted by Cadillac distributors and dealers are designated
as "Authorized Cadillac-La Salle Service Stations" and are identified
by the exclusive sign illustrated on the cover of this manual. Wherever
this sign is displayed, the owner will find an organization prepared to
service Cadillac cars. This means proper equipment, factory trained personnel,
a stock of genuine replacement parts and standardized policies
and methods.
The car owner's first and most frequent contact with Cadillac Service
will naturally be in the service station of the distributor or dealer who
sold him the car and who therefore has the greatest interest at stake in
assuring his satisfaction. Nevertheless, he may feel perfectly free to use
his car for extended travel without depriving himself of the service benefits
to which he is entitled at his local service station. He will find other
Authorized Cadillac-La Salle Service Stations able and willing to render
the same service.
Service Card
As a means of introduction at other Authorized Cadillac-La Salle
Service Stations, every purchaser of a Cadillac car is given credentials
in the form of a Service Card. This card is mailed to him by the
Cadillac factory immediately after the delivery of the car is reported by
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