LOCAL ECONOMIC DEVELOPMENT PLAN FOR TBILISI ... - LED

Tourist companies have substantial market experience. Only 10% of them are
younger than 3 years. Over the half of companies on this market have been in
business for 3-10 years. 18% of the businesses are more than 10 years old.
All the surveyed companies have a permanent access to the Internet and
most of them have their own web page. Yet, 8% of them do not have their
own web site.
Great majority of the tourist firms predicts their market will be growing. 65% of
them think it will be growing slowly, while 35% expects it to increase rapidly.
9% of the companies have no opinion about the development perspectives for
the tourism market in Tbilisi.
Opinion about perspectives of tourism sector
80%
70%
60%
50%
40%
30%
20%
10%
0%
less than 5 employees 5 to 20 employees 20 to 100 employees Together
High grow th of market 45% 28% 50% 35%
Slow grow th of market 45% 72% 50% 63%
Market w ill be stable 0% 0% 0% 0%
Slow decrease of market 0% 0% 0% 0%
High decrease of market 0% 0% 0% 0%
No opinion 9% 0% 0% 9%
36% of companies operate according to company development strategy they
have adopted. 26% follows the strategy but in an informalised way, while
33% simply react to the opportunities arising on the market. 5% of companies
have not developed any business strategy.
According to 63% of companies, competitiveness is mainly based on the
quality of offered products. Reputation and customer service are less
important for the company competitiveness.
Competitiveness of the products
5
high quality of
service
4
3
2
1
price
our products has
good reputation
lack of other
competitors on the
market
high quality of
products
0% 10% 20% 30% 40% 50% 60% 70%